Create impulse purchases during curbside pick-up

Brands have long relied on impulse buying at checkout to drive incremental sales. 

From adding candy, gum, or magazines in the grocery line, to cables or batteries when selling electronics, strategically placed, high-margin items at checkout have been a reliable revenue source for retailers.  

Brands are now losing those impulse purchases with the increase in click and collect — 56% of consumers used click and collect at least 6 times last year.  That number is only increasing.