Six Reasons to Sponsor WGBH

1 Increase your visibility before a large and loyal audience
WGBH Monthly Television viewers
WGBH Primetime viewers attend opera, symphony etc
89.7 WGBH radio listeners are more likely to have a graduate degree
Digital ysers of wgbh.org have a home valued at over $500,000

 

Source: TV: Nielsen Local TV Reach – Boston DMA Persons 2+, Sept 2016 | Radio: Nielsen Audio Tapscan Aug - Sept 2016, M-Su 6a-Mid P6+ | Digital: Google Analytics, Sept 2015 - Aug 2016 | Print: Explore! Member Guide December 2015 – February 2016

2 Associate your brand with America's most trusted institutions

PBS viewers prefer to buy from PBS sponsors

NPR listeners take action in response to NPR messages

Source: Survey Sampling International (SSI), January 2016 | Lightspeed Research, State of Sponsorship Survey, May 2015: NPR Impact Study November 2015; Public Radio Podcast Listener Survey, Edison Research, 2015.

3 Reach an educated, influential, culturally-engaged audience

Compared to the average Boston adult 18+, WGBH fans are:

WGBH Primetime viewers attend opera, symphony etc
89.7 WGBH radio listeners are more likely to have a graduate degree
Digital ysers of wgbh.org have a home valued at over $500,000
99.5 WCRB listeners are more likely to contribute to arts organziations

 

Source: Scarborough Boston 9/13-8/14. | 89.7 Mon-Sun 6am-12am | 99.5 Mon-Sun 6am-12am  | wgbh.org vist in past 30 days | WGBH 2 Mon-Sun 8-11pm

4 Cover New England with television and radio

WGBH's powerful signal reaches households across New England

WGBH Radio and Television Coverage Map

5 Enhance your corporate image and bottom line

Sponsors benefit from public media's "halo effect"

PBS viewers prefer to buy from PBS sponsors

Public radio listeners take action in response to something heard on NPR

Source: SGPTV Harris Poll, Feb. 2015, Nielsen Consumer Insights | Lightspeed Research NPR Sponsorship Survey May 2015 | Public Radio Podcast Listener Survey, Edison Research, 2015

6 Break through the media clutter

With far fewer minutes than commercial broadcast, WGBH sponsor spots stand out

 
Source: Television: A comparison of promo and spot minutes on WGBH FRONTLINE on April 21, 2015 and 60 Minutes on CBS/WBZ April 26, 2015 7pm – 8pm | Radio: A comparison of promo and spot minutes during 89.7 WGBH's Morning Edition on April 28, 2015 and WBZ Morning Drive on April 26, 2015.

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Sponsorship Spotlight

NOVA
Television

NOVA

Wednesdays at 9pm on WGBH 2

NOVA continues to reign as the undisputed star of science television, winning legions of fans and dozens of prestigious awards. Sponsorship let’s you reach our educated, inquisitive viewers.

Contact us to learn more about Television Sponsorships

Contact Us

Call Nancy Dieterich at 617-300-3730, or fill out the form below to get started.

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