We've updated our branding!

With content creation an industry standard and competition for influencer attention increasing, implementing an integrated paid, owned, earned, and shared content strategy makes sense. The key, though, is to treat each influencer campaign uniquely. http://bit.ly/1GlKc0A

What do you think of our new look? :) http://www.cision.com/us/

When a story is pitched to a journalist or even a member of the Twitterati, there's a good chance it was helped along by the team on the 7th floor of One Prudential Plaza in Chicago. Thanks to the Chicago Tribune for the great feature on our CEO: http://trib.in/1QcC0RB

Measuring Metrics: What’s the Formula for Showcasing PR’s Value? A #CisionWebinar recap: http://bit.ly/1AvE9G5

[Best Practices] Why Memorial Day isn’t about BBQ’s or your brand: http://bit.ly/1FEFx9J

Recently graduated and need advice on breaking into the exciting world of public relations? http://bit.ly/1KZhtib

PR has evolved quickly the past five years. Social media expert Aaron Lee explains what's different and why customizing platforms to audiences is imperative: http://bit.ly/1Els56u

#InnovateNow With Sandra Fathi: The Merits of 'Controlled' Failure http://bit.ly/1IS4vDR

Tip Sheet: How to Replace AVE for Modern PR Measurement http://bit.ly/1zMdWTA