Evan Carmichael
Delt offentlig -I used to think my story wasn't important.
It's not about me. I don't need to feed my ego. It's about the customer.
Boy was I wrong.
What I discovered (and wish I found out earlier) is that by telling your story, it connects people to you.
It's not about saying how great you are, it's about showing your passion for your business and making people feel something.
Customers will get to know you, like you, trust you... and buy more from you.
Your story is your competitive advantage.
If you're going up against big, well known companies, why should people buy from you?
If your website looks like a boring, corporate template with no personality, why will customers care?
If people can't tell the difference between you and everyone else then they'll just beat you down on price.
And price is the LAST thing you want to compete on.
I want you to charge a premium for what you do. I want you to make more money because you're providing more value.
And until you tell your story, that value won't connect with people.
So telling your story isn't about you... it's about the customer.
Tomorrow I'm doing a live, free Q&A to discuss this with you and help you through it.
You can confirm your attendance and ask your questions here.
(I'd suggest getting your questions in today so you'll be at the top of the list - once the session starts it usually fills up quickly)
See you tomorrow!
:)
Cheers,
Evan
Believe.
It's not about me. I don't need to feed my ego. It's about the customer.
Boy was I wrong.
What I discovered (and wish I found out earlier) is that by telling your story, it connects people to you.
It's not about saying how great you are, it's about showing your passion for your business and making people feel something.
Customers will get to know you, like you, trust you... and buy more from you.
Your story is your competitive advantage.
If you're going up against big, well known companies, why should people buy from you?
If your website looks like a boring, corporate template with no personality, why will customers care?
If people can't tell the difference between you and everyone else then they'll just beat you down on price.
And price is the LAST thing you want to compete on.
I want you to charge a premium for what you do. I want you to make more money because you're providing more value.
And until you tell your story, that value won't connect with people.
So telling your story isn't about you... it's about the customer.
Tomorrow I'm doing a live, free Q&A to discuss this with you and help you through it.
You can confirm your attendance and ask your questions here.
(I'd suggest getting your questions in today so you'll be at the top of the list - once the session starts it usually fills up quickly)
See you tomorrow!
:)
Cheers,
Evan
Believe.
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???????? um...Seung, what does this have to do with the subject?
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