Shopify brand aggregator Win Brands Group has had three rounds of layoffs over the last year. Its longtime president has also exited the company.
As it works to grow TikTok Shop, the company appears to be investing in SEO ads to reach new customers.
Although imitation might be the sincerest form of flattery, the dupe trend has become a headache for premium brands.
As Grove sees its DTC orders drop year over year, the company is changing up its default membership model.
Vivaia, a sustainable shoe brand, is launching its first brand campaign since its inception in 2020. The campaign is called "In Her Shoes" and debuts Thursday in the U.S. and Japan in connection with International Women's Day.
Époque Évolution co-founder Nancy Taylor joined this week's Modern Retail Podcast and spoke about the transition from DTC startup to living under Lolë Brands, as well as the perks of working with more resources.
Shopify brand aggregator Win Brands Group has had three rounds of layoffs over the last year. Its longtime president has also exited the company.
In this series, Modern Retail drills into all the issues and questions brands have about the last leg of their supply chain and how they’re trying to make sure it all runs smoothly in time for December. All amid a background of flattening revenue and more conservative balance sheets.
In conversations with Modern Retail, some brands questioned the value of having too many buy now, pay later-style options on their checkout, wondering if it would look too cluttered and scare away the shopper.
After the release of an official Buy With Prime Shopify integration, some brands are seeing conversions lift on their DTC channels.
Jonathan Chin, Co-founder, Facteus The landscape of consumer insights has been traditionally navigated through customer surveys, detailed web analytics, cookie tracking and first-party data collection. These techniques, foundational to retailers’ and brands’ understanding of consumer behavior, predominantly hinged on self-reported preferences, online engagement metrics and data gathered directly from customer interactions. While these methods have […]
Household appliances like shower head filters and humidifiers are quickly becoming part of beauty routines. A number of startup brands are hopping on the trend by positioning their devices as beauty tools.
With TikTok Shop becoming a popular channel, one brand is working with influencers to launch exclusive products on the platform.
Gen Z doesn’t like TikTok Shop. That’s according to an on-stage discussion between Jeremy Lowenstein, CMO of makeup brand Milani, and a group of Gen Zers known as the “Z Suite,” at the eTail West conference on February 27.
Youthforia sales have grown 200% year over year, in part because of its Ulta wholesale relationship. Here’s how the company has ramped up its wholesale strategy.
After a few years of investing cash in their long-term growth, direct-to-consumer brands are seeing their efforts bearing fruit.
Jackson Dorsey, brand and marketing manager, Bold Metrics Every apparel retailer is looking to boost conversions and reduce returns, but fit and sizing are often overlooked tactics that make an impact. Sizing is crucial in the apparel industry’s value chain, influencing each stage, from product creation to the customer experience. A data-backed approach that leverages […]
