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        <title><![CDATA[README . MIC - Medium]]></title>
        <description><![CDATA[Updates and ideas from the product team at Mic.com. - Medium]]></description>
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            <title>README . MIC - Medium</title>
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        <item>
            <title><![CDATA[The mailto method: lower friction mobile email conversion]]></title>
            <description><![CDATA[<div class="medium-feed-item"><p class="medium-feed-image"><a href="https://medium.com/readme-mic/the-mailto-method-lower-friction-mobile-email-conversion-780958c4a773?source=rss----e7a239c3dde8---4"><img src="https://cdn-images-1.medium.com/max/600/1*PFpi8K8voKU_qOClEftzpA.png" width="600"></a></p><p class="medium-feed-snippet">One of Mic&#x2019;s product goals is to reduce barriers between people and valuable information. So we&#x2019;re always thinking about how we can remove&#x2026;</p><p class="medium-feed-link"><a href="https://medium.com/readme-mic/the-mailto-method-lower-friction-mobile-email-conversion-780958c4a773?source=rss----e7a239c3dde8---4">Continue reading on README . MIC »</a></p></div>]]></description>
            <link>https://medium.com/readme-mic/the-mailto-method-lower-friction-mobile-email-conversion-780958c4a773?source=rss----e7a239c3dde8---4</link>
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            <category><![CDATA[mobile]]></category>
            <category><![CDATA[ab-testing]]></category>
            <category><![CDATA[growth]]></category>
            <dc:creator><![CDATA[Marcus Moretti]]></dc:creator>
            <pubDate>Fri, 23 Dec 2016 18:45:50 GMT</pubDate>
            <atom:updated>2016-12-23T18:45:50.159Z</atom:updated>
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        <item>
            <title><![CDATA[Mic iOS 2.0.2 launch notes]]></title>
            <description><![CDATA[<div class="medium-feed-item"><p class="medium-feed-image"><a href="https://medium.com/readme-mic/mic-ios-2-0-2-launch-notes-328feef07b03?source=rss----e7a239c3dde8---4"><img src="https://cdn-images-1.medium.com/max/800/1*4jSi5nC61axOtZV0UL7KZw.png" width="800"></a></p><p class="medium-feed-snippet">Today we&#x2019;re rolling out a few updates to the Mic iOS app. We wanted to list them here as well as provide a few early data points on app&#x2026;</p><p class="medium-feed-link"><a href="https://medium.com/readme-mic/mic-ios-2-0-2-launch-notes-328feef07b03?source=rss----e7a239c3dde8---4">Continue reading on README . MIC »</a></p></div>]]></description>
            <link>https://medium.com/readme-mic/mic-ios-2-0-2-launch-notes-328feef07b03?source=rss----e7a239c3dde8---4</link>
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            <category><![CDATA[news]]></category>
            <category><![CDATA[mobile]]></category>
            <category><![CDATA[ios]]></category>
            <category><![CDATA[politics]]></category>
            <category><![CDATA[2016-election]]></category>
            <dc:creator><![CDATA[Marcus Moretti]]></dc:creator>
            <pubDate>Mon, 21 Nov 2016 16:58:54 GMT</pubDate>
            <atom:updated>2016-11-22T14:48:28.940Z</atom:updated>
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            <title><![CDATA[Introducing Mic for iPhone: Lock-screen storytelling with video]]></title>
            <description><![CDATA[<div class="medium-feed-item"><p class="medium-feed-image"><a href="https://medium.com/readme-mic/introducing-mic-for-iphone-lock-screen-storytelling-with-video-b6969439c417?source=rss----e7a239c3dde8---4"><img src="https://cdn-images-1.medium.com/max/2000/1*fgj0see5NzrZuRKon5QeMA.png" width="3726"></a></p><p class="medium-feed-snippet">News is inherently about speed. &#x201C;Hot off the press&#x201D; is a cliche for a reason. Today, the demand for fast and important information drives&#x2026;</p><p class="medium-feed-link"><a href="https://medium.com/readme-mic/introducing-mic-for-iphone-lock-screen-storytelling-with-video-b6969439c417?source=rss----e7a239c3dde8---4">Continue reading on README . MIC »</a></p></div>]]></description>
            <link>https://medium.com/readme-mic/introducing-mic-for-iphone-lock-screen-storytelling-with-video-b6969439c417?source=rss----e7a239c3dde8---4</link>
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            <dc:creator><![CDATA[Mic Product]]></dc:creator>
            <pubDate>Thu, 03 Nov 2016 13:08:24 GMT</pubDate>
            <atom:updated>2016-11-03T13:08:24.143Z</atom:updated>
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        <item>
            <title><![CDATA[A Crash Course in User Interview Technique]]></title>
            <description><![CDATA[<div class="medium-feed-item"><p class="medium-feed-snippet">Accidents happen. Important people in product teams get the flu. Airplanes get delayed. Sometimes you just can&#x2019;t make it to the user&#x2026;</p><p class="medium-feed-link"><a href="https://medium.com/readme-mic/a-crash-course-in-user-interview-technique-c4bf468250ed?source=rss----e7a239c3dde8---4">Continue reading on README . MIC »</a></p></div>]]></description>
            <link>https://medium.com/readme-mic/a-crash-course-in-user-interview-technique-c4bf468250ed?source=rss----e7a239c3dde8---4</link>
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            <category><![CDATA[ux]]></category>
            <category><![CDATA[user-research]]></category>
            <dc:creator><![CDATA[Unn Swanström]]></dc:creator>
            <pubDate>Fri, 05 Aug 2016 14:18:29 GMT</pubDate>
            <atom:updated>2016-09-02T09:07:07.344Z</atom:updated>
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        <item>
            <title><![CDATA[Smack: Mic’s Slack Bot for Live SMS Coverage]]></title>
            <description><![CDATA[<div class="medium-feed-item"><p class="medium-feed-image"><a href="https://medium.com/readme-mic/smack-mics-slack-bot-for-live-sms-coverage-75efebcbb199?source=rss----e7a239c3dde8---4"><img src="https://cdn-images-1.medium.com/max/1600/1*VdEO363TgQ4NX7sa07OqUg.png" width="1600"></a></p><p class="medium-feed-snippet">A few weeks ago, the Mic Product team were testing the idea of sending our users a series of SMS messages as a part of a story. We wanted&#x2026;</p><p class="medium-feed-link"><a href="https://medium.com/readme-mic/smack-mics-slack-bot-for-live-sms-coverage-75efebcbb199?source=rss----e7a239c3dde8---4">Continue reading on README . MIC »</a></p></div>]]></description>
            <link>https://medium.com/readme-mic/smack-mics-slack-bot-for-live-sms-coverage-75efebcbb199?source=rss----e7a239c3dde8---4</link>
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            <category><![CDATA[sms]]></category>
            <category><![CDATA[slack]]></category>
            <category><![CDATA[2016-election]]></category>
            <dc:creator><![CDATA[Roilan Salinas]]></dc:creator>
            <pubDate>Thu, 28 Jul 2016 22:44:35 GMT</pubDate>
            <atom:updated>2016-07-28T22:44:35.536Z</atom:updated>
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        <item>
            <title><![CDATA[Distro.Mic: An Open Source Service for Creating Instant Articles, Google AMP and Apple News…]]></title>
            <description><![CDATA[<div class="medium-feed-item"><p class="medium-feed-image"><a href="https://medium.com/readme-mic/distro-mic-an-open-source-service-for-creating-instant-articles-google-amp-and-apple-news-26eb6bec7b4?source=rss----e7a239c3dde8---4"><img src="https://cdn-images-1.medium.com/max/1494/1*UeVA450CaAdnY5CSTOeFpw.png" width="1494"></a></p><p class="medium-feed-snippet">Mic is always on the lookout for new ways to reach our audience. When Facebook, Google and Apple announced their own native news&#x2026;</p><p class="medium-feed-link"><a href="https://medium.com/readme-mic/distro-mic-an-open-source-service-for-creating-instant-articles-google-amp-and-apple-news-26eb6bec7b4?source=rss----e7a239c3dde8---4">Continue reading on README . MIC »</a></p></div>]]></description>
            <link>https://medium.com/readme-mic/distro-mic-an-open-source-service-for-creating-instant-articles-google-amp-and-apple-news-26eb6bec7b4?source=rss----e7a239c3dde8---4</link>
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            <category><![CDATA[facebook-instant-articles]]></category>
            <category><![CDATA[apple-news]]></category>
            <category><![CDATA[google-amp]]></category>
            <dc:creator><![CDATA[Mic Product]]></dc:creator>
            <pubDate>Fri, 10 Jun 2016 19:09:08 GMT</pubDate>
            <atom:updated>2016-06-20T13:04:46.288Z</atom:updated>
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        <item>
            <title><![CDATA[Creating and Sending Reusable Emails with React]]></title>
            <description><![CDATA[<div class="medium-feed-item"><p class="medium-feed-snippet">A couple weeks ago, I was tasked with coding emails. Oh, great&#x2026; emails. I didn&#x2019;t want to spend the next couple weeks coding tables for&#x2026;</p><p class="medium-feed-link"><a href="https://medium.com/readme-mic/creating-and-sending-reusable-emails-with-react-a80ade7614b?source=rss----e7a239c3dde8---4">Continue reading on README . MIC »</a></p></div>]]></description>
            <link>https://medium.com/readme-mic/creating-and-sending-reusable-emails-with-react-a80ade7614b?source=rss----e7a239c3dde8---4</link>
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            <category><![CDATA[javascript]]></category>
            <category><![CDATA[react]]></category>
            <category><![CDATA[email]]></category>
            <dc:creator><![CDATA[Roilan Salinas]]></dc:creator>
            <pubDate>Wed, 11 May 2016 19:55:51 GMT</pubDate>
            <atom:updated>2016-05-11T19:55:51.715Z</atom:updated>
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        <item>
            <title><![CDATA[Make News Great Again: Introducing TrumpChat on Kik]]></title>
            <description><![CDATA[<div class="medium-feed-item"><p class="medium-feed-image"><a href="https://medium.com/readme-mic/make-news-great-again-introducing-trumpchat-on-kik-661d434ca95f?source=rss----e7a239c3dde8---4"><img src="https://cdn-images-1.medium.com/max/1200/1*4UPJs__bPnURxs-C5b9-2A.jpeg" width="1200"></a></p><p class="medium-feed-snippet">The U.S. presidential election is one of the biggest news stories of 2016, but it can be difficult to keep up. At Mic, we aim to bring our&#x2026;</p><p class="medium-feed-link"><a href="https://medium.com/readme-mic/make-news-great-again-introducing-trumpchat-on-kik-661d434ca95f?source=rss----e7a239c3dde8---4">Continue reading on README . MIC »</a></p></div>]]></description>
            <link>https://medium.com/readme-mic/make-news-great-again-introducing-trumpchat-on-kik-661d434ca95f?source=rss----e7a239c3dde8---4</link>
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            <category><![CDATA[messaging]]></category>
            <category><![CDATA[bots]]></category>
            <category><![CDATA[2016-election]]></category>
            <dc:creator><![CDATA[Marcus Moretti]]></dc:creator>
            <pubDate>Wed, 27 Apr 2016 20:59:59 GMT</pubDate>
            <atom:updated>2016-05-06T02:10:36.993Z</atom:updated>
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        <item>
            <title><![CDATA[Introducing DisOrDatBot]]></title>
            <description><![CDATA[<div class="medium-feed-item"><p class="medium-feed-image"><a href="https://medium.com/readme-mic/introducing-disordatbot-4ed05f70f7de?source=rss----e7a239c3dde8---4"><img src="https://cdn-images-1.medium.com/max/1024/0*Tzh1iDoE3uK-LTlY." width="1024"></a></p><p class="medium-feed-snippet">At Mic, we&#x2019;re always working on new ways to tell stories and engage our readers. Over the past few months, messaging apps have become a&#x2026;</p><p class="medium-feed-link"><a href="https://medium.com/readme-mic/introducing-disordatbot-4ed05f70f7de?source=rss----e7a239c3dde8---4">Continue reading on README . MIC »</a></p></div>]]></description>
            <link>https://medium.com/readme-mic/introducing-disordatbot-4ed05f70f7de?source=rss----e7a239c3dde8---4</link>
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            <category><![CDATA[chatbots]]></category>
            <category><![CDATA[tech]]></category>
            <category><![CDATA[kik]]></category>
            <dc:creator><![CDATA[Ryan Campbell]]></dc:creator>
            <pubDate>Mon, 18 Apr 2016 18:40:16 GMT</pubDate>
            <atom:updated>2016-04-18T18:42:41.065Z</atom:updated>
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            <title><![CDATA[Some thoughts on bots and news]]></title>
            <description><![CDATA[<div class="medium-feed-item"><p class="medium-feed-image"><a href="https://medium.com/readme-mic/some-thoughts-on-bots-and-news-5cb081d5aa91?source=rss----e7a239c3dde8---4"><img src="https://cdn-images-1.medium.com/max/1280/1*CQVkgBmTsvDqv2WLhh0SXw.jpeg" width="1280"></a></p><p class="medium-feed-snippet">Yesterday Facebook announced Messenger Platform Beta, which allows Facebook pages to have automated conversations with Facebook users via&#x2026;</p><p class="medium-feed-link"><a href="https://medium.com/readme-mic/some-thoughts-on-bots-and-news-5cb081d5aa91?source=rss----e7a239c3dde8---4">Continue reading on README . MIC »</a></p></div>]]></description>
            <link>https://medium.com/readme-mic/some-thoughts-on-bots-and-news-5cb081d5aa91?source=rss----e7a239c3dde8---4</link>
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            <category><![CDATA[facebook]]></category>
            <category><![CDATA[messenger]]></category>
            <category><![CDATA[bots]]></category>
            <dc:creator><![CDATA[Marcus Moretti]]></dc:creator>
            <pubDate>Thu, 14 Apr 2016 02:33:37 GMT</pubDate>
            <atom:updated>2016-04-16T21:01:19.354Z</atom:updated>
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