Peter Gerard
Avid ice cream maker + filmmaker + technologist. Previously GM of Entertainment at @Vimeo and founder of Distrify & Accidental Media
Latest
People hate watching credits. Here’s how to do it right.
When you put videos out in the world, you want them to be seen. And for online videos, you have seconds, maybe just milliseconds, to grab a viewer’s attention and get them to watch — not only the opening moments, but hopefully your…
Here’s to the best of advertiser-unfriendly videos
Vimeo provides an exclusively ad-free viewing experience for a number of reasons. Some are obvious: it’s annoying to have to sit through a commercial before watching an amazing video. But for filmmakers, perhaps the most important thing is…
Drive more online video purchases by running a flash sale
It’s been awhile since you first started selling your videos on Vimeo On Demand (VOD). By now, sales may have slowed down a bit. What to do? Consider a tried and true retail trick: the flash sale. It’s one of the best techniques…