
יום רביעי 1 פברואר 2017
La Liga Giants Bring Fans Closer to El Clásico
For the first El Clásico of the season, Real Madrid and F.C. Barcelona took a fresh approach to engaging fans in the build-up and match-day experience on Facebook. The Spanish giants adopted a live, video-first strategy to not only engage their global combined fan base of 152 million people on Facebook, but to support their commercial partners and drive tune-in for international broadcasters.

יום שני 6 פברואר 2017
Super Bowl LI on Facebook and Instagram
Fans turned to Facebook and Instagram during Super Bowl LI as the Patriots beat the Falcons 34–28 in overtime at NRG Stadium in Houston, Texas. Worldwide, 64 million people joined the conversation on Facebook and 44 million joined the conversation on Instagram.


