Building transparency with advertising agencies is an important consideration as companies seek to protect their significant media investments, according to presenters at Crowell & Moring’s recent In-House Recovery Conference.
Clients from across several industries attended the firm’s third annual Recovery Conference, on March 9-10, 2017 in Dana Point, Calif. Panelists from Fortune 500 companies and several of the firm’s practice groups highlighted trends in recovery across a wide range of sectors, including government, health care, financial services, and cybersecurity.
One presentation of note pertained to advertising recovery and how companies should engage effectively with ad agencies and media suppliers to combat advertising fraud. Crowell & Moring antitrust partners Kent A. Gardiner, David Ervin, and Christopher A. Cole; and Stephen Broderick of FirmDecisions/Ebiquity, an independent global marketing compliance specialist organization, presented on the major types of advertising fraud and what clients can do to protect their advertising and media investments as well as recover funds.