TrustRadius

Our 2024 B2B Buying Disconnect 📊 results are soon to be released (June 10)—and we’re going live with Pavilion shortly after to discuss some surprising trends and buyer behaviors that were discovered. Join our 🎙️ #LinkedinLive session on June 13, 12 pm ET, with Pavilion’s Founder and CEO, Sam Jacobs, and SVP of Marketing and Growth, Kathleen Booth; and our own SVP of Marketing and Community, Allyson Havener, to discover what it takes to make a buyer’s shortlist. They’ll dive into: 🔹 What the brand crisis means for GTM teams 🔹 Strategies for maintaining brand integrity, community, and trust  🔹 GTM strategies that align with market expectations and buyer demands 🔹 Real-world examples of brands growing awareness, trust, and transparency 🔹 Plus a live Q&A

This month’s Trust Trends topics lean heavily on 📊 results from our just-released 2024 B2B Buying Disconnect report. To help you gain an understanding of why brand awareness, trust, and transparency are 🔑 key in 2024—and how to adapt—dive into the report and join our LinkedIn Live with our partner, Pavilion, on Thursday, June 13 at 12 pm ET, where we’ll discuss the results (links inside). Then get more brand-building strategies with: 🎙️ Revenue Leaders Tell All: Overcoming Buyer Hesitation and Indecision 🤩 How to capture social proof at events ⚡ How TIS landed two new opportunities fast—and how you can, too #TrustTrends #JuneNewsletter

The average review on TrustRadius is over 300 words – that’s nearly the average word count for a page in a 📖 book. 🤯 Can you imagine the depth of information buyers can gather from multiple pages (even a chapter) worth of user feedback? 👏 Not only do those reviews give buyers great info to work with, they also give vendors insights into user sentiment of their product—as well as a plethora of social proof to work with in marketing efforts. 👀 Find out how vendors are taking advantage of their in-depth reviews in our customer stories: https://bit.ly/4e68Gze #SelfServe #BuyingJourney #CustomerStories #CustomerVoice #Reviews

An open letter to #B2B #buyerbehavior data junkies, 🚨Our 8️⃣th Annual 2024 B2B Buying Disconnect report is here and back in a BIG way. 🚨 We've partnered with Pavilion, a global community for B2B leaders, and 12 other #B2B voices to unpack the findings from this year's theme—The Year of the Brand Crisis. Data from our network of buyers proves majority of short lists are being built from top-of-mind awareness of products, defaulting to established, leading brands. This means majority of brands (53%), whether new, niche, or breakthrough, are going to feel the impact of focusing solely on #demandgen over the past year. While investment in brand is one of the first marketing line items to get cut, it's become mission-critical to making a buyer's 2-3-product short list in 2024. The research phase is now being used to validate preconceived notions and prove out ROI to the buying group, coining the phrase, the "know-and-try-before-you-buy" mindset. Learn more about why this is the year of the brand crisis and get practical #gtm or go-to-network advice from your peers in this year's #ungated report: https://bit.ly/3yVrYHq

🎊 Here's a big #ShoutOutSunday to 1Password! This 🔏 Password Management System offers users a scalable solution, making it easy to keep businesses and employees safe online. With a 9 out of 10 trScore, there are 242 reviews and ratings on TrustRadius explaining why users praise the strong security measures, convenient cross-platform accessibility, and intuitive interface. 🎉 👉 See the reviews for yourself: https://bit.ly/3yP0cwa #PasswordManagementSystem #CustomerVoice #PasswordManagement

#ShoutOutSunday to Stampli! 🎉 This Accounts Payable solution helps team automate processes without reworking their ERP or changing existing AP processes. With an 8.3 out of 10 trScore, users love the easy setup, cost-savings, and dynamic approver process. 👏 👀 Check out what they're saying: https://bit.ly/3KAwHku #AccountsPayable #ERP #ERPs #CustomerVoice

2023 was the year of 🤩 'Prove it or Lose it' for brands looking to win over B2B tech buyers. This year, we've shifted into brand awareness, trust, and transparency 👀 . But, that doesn't change the fact that buyers are still looking for proof their choices are the right ones before they buy. According to our about-to-be-released (June 10) 2024 B2B Buying Disconnect report, buyers on review sites are still looking at: 1) Review content ✍️ 2) Self-serve information like demos and pricing 💰 3) Product scores for specific features or attributes 🏅 That's why buyers like Christine Austin come to our platform—and why you're missing out on wins if you haven't established your presence there yet. 🥳 Fortunately, it's easy to do (and free). Here's how: https://bit.ly/4e68Gze #CustomerVoice #Reviews #Demos #SelfServe #BuyingJourney #BrandAwareness

🤩 New prospects based on filters you set up, served on a silver platter to your sales team in a daily notification? That’s what Sinehan Kerman, Sr. Director of Revenue Operations at TIS (Treasury Intelligence Solutions), talks about in this snippet. 👏 On top of that, ZoomInfo’s launch of Copilot now allows teams to leverage TrustRadius intent data even further 🎇 with automated recommendations on who to contact, what to say, and when to reach out. 🔍 Find out how to empower Sales with the TrustRadius-ZoomInfo integration in our on-demand webinar with Sinehan, ZoomInfo’s Sr. Manager of Product Management, Andres Perez, and our own Sr. Director of Product Matt Stanley: https://bit.ly/4dLPeaR #DownstreamIntentData #IntentData #IntentSignals #ContactIntelligence #B2Bsales #B2BMarketing

ICYMI: 🎙️ Navigating HR Evolution in the Age of AI In this 🎬 snippet from our chat with Lauren Newton, VP of People at Sanity, and Amanda Halle, Fractional HR Director of People at HappyFunCorp, Laurens speaks about how the world of HR has changed. She likes to think of today's HR pros as Culture Translators. 💡 Helping business leaders understand how the company can meet the needs of employees is a big part of being an HR leader. Find out how HR is evolving, and ways these leaders are implementing 🤖 AI to enhance their careers, and employee experiences, in the full interview: https://bit.ly/3yItYCM #HR #AI #HumanResources #Culture #CultureInTheWorkplace #EmployeeExperience

Do you focus more discretionary spend on brand awareness or demand gen? ⚖️ This is just one topic we'll discuss in our 🎙️ LinkedIn Live with Pavilion on June 13, 12 pm ET, as we dive into results from our 2024 B2B Buying Disconnect report. This graph lays out the percent of discretionary marketing 💰 budget for 243 members of go-to-market teams we surveyed. Where do you fall? Today's 🤓 technology buyers are gravitating to products they already know, so if you're not focused on brand awareness throughout the buying journey, you'll want to adjust—the report and this event will help you learn how. Save your seat:https://bit.ly/3yYPJOD #LinkedInLive #BuyerBehavior #B2BSales #GTMStrategies