Trusted movement analytics when consumer location matters
INRIX provides previously unavailable data and analytics to retailers, collected from over 300 million sources including connected vehicles, sensors, GPS, cell towers and more.
We analyze and provide this data as real-time, historic or predictive insight into where and how consumers move, enabling you to better measure marketing effectiveness, select optimal new business locations and manage customer parking.
Area residential information can only tell you so much when you’re considering a new store locations. INRIX provides you with a new kind of insight and understanding of traffic related to potential sites and competitor locations, including volume, trips and drive time. With INRIX you can now take into account the paths and times people are actually travelling to assess potential sites.
Our movement related insight can also enhance your marketing efforts. INRIX enables you to measure the effectiveness of marketing campaigns, including their impact on competitors. INRIX also lets you know the speed at which people are driving along a particular section of road, by day of week and time of day – data that is invaluable for measuring and optimizing billboard campaigns.
A video describing how businesses are making better and faster decisions by understanding who, where, when and how customers are coming to each candidate site with INRIX Analytics Volume and INRIX Analytics Trips data sets.
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