our fits are the result of understanding and deep appreciation of denim history paired with our personal need to make a jean that we actually wanted to wear. not for trends. not to suit an image or lifestyle. not to replicate existing formulas within the industry.
real jeans for real people.

we want to see you and your jeans out in the world.
the fresh pair, the slightly worn, or the torn-up beat-to-shit jeans that you couldn’t live without... we want to be able to follow along with your journeys.
share your adventures and your photos with the world (and us) by tagging @imogeneandwillie and hashtagging the images with #lovefades.
336 S Anderson St
Los Angeles, CA 90033
(615) 712-8089