% Search Exits (Actions)

exit_rate (API)

Actions

nb_actions (API)

Actions per Visit

nb_actions_per_visit (API)

Amendments

nb_field_amendments (API)

Average cost per click

avg_cpc (API)

Avg. Completion

avg_completion_rate (API)

Avg. Media Length

avg_media_length (API)

Avg. Time To Play

avg_time_to_play (API)

Avg. Visit Duration (in seconds)

avg_time_on_site (API)

Avg. field size

avg_field_size (API)

Avg. field size on conversion

avg_field_size_converted (API)

Avg. field size on submit

avg_field_size_submitted (API)

Avg. field size when unsubmitted

avg_field_size_unsubmitted (API)

Avg. generation time

avg_time_generation (API)

Avg. hesitation time

avg_field_hesitation_time (API)

Avg. position

position (API)

Avg. time on page

avg_time_on_page (API)

Avg. time spent

avg_field_time_spent (API)

Avg. time spent

avg_time_watched (API)

Bounce Rate

bounce_rate (API)

Bounce Rate (Actions)

bounce_rate (API)

Bounces

entry_bounce_count (API)

CTR

ctr (API)

Changes

nb_field_changes (API)

Clicked in search results

nb_hits_following_search (API)

Clicks

nb_clicks (API)

Content Interactions

nb_interactions (API)

Conversion Rate

conversion_rate (API)

Conversions First Interaction

nb_attribution_conversions_firstInteraction (API)

Conversions Last Interaction

nb_attribution_conversions_lastInteraction (API)

Conversions Last Non-Direct

nb_attribution_conversions_lastNonDirect (API)

Conversions Linear

nb_attribution_conversions_linear (API)

Conversions Position Based

nb_attribution_conversions_positionBased (API)

Conversions Time Decay

nb_attribution_conversions_timeDecay (API)

Cost

cost (API)

Cursor rate

field_cursor_rate (API)

Cursors

nb_field_cursor (API)

Deletes

nb_field_deletes (API)

Deletion rate

field_delete_rate (API)

Downloads

nb_downloads (API)

Drop offs

nb_field_dropoff (API)

Entrances

entry_nb_visits (API)

Entries

nb_field_entries (API)

Event value

sum_event_value (API)

Events

nb_events (API)

Events with a value

nb_events_with_value (API)

Exit rate

exit_rate (API)

Exit rate (Actions)

exit_rate (API)

Exits

nb_exits (API)

Exits

exit_nb_visits (API)

Field conversions

nb_field_views_converted (API)

Field submissions

nb_field_views_submitted (API)

Finish rate

finish_rate (API)

Finishes

nb_finishes (API)

Form amendment rate

field_amendments_rate (API)

Form avg. hesitation time

avg_form_time_hesitation (API)

Form avg. time spent

avg_form_time_spent (API)

Form avg. time to conversion

avg_form_time_to_conversion (API)

Form avg. time to first submit

avg_form_time_to_first_submission (API)

Form conversion rate

form_conversion_rate (API)

Form conversions

nb_form_conversions (API)

Form re-submitter rate

form_resubmitters_rate (API)

Form re-submitters

nb_form_resubmitters (API)

Form starters

nb_form_starters (API)

Form starters rate

form_starters_rate (API)

Form starts

nb_form_starts (API)

Form submissions

nb_form_submissions (API)

Form submitter rate

form_submitter_rate (API)

Form submitters

nb_form_submitters (API)

Form viewers

nb_form_viewers (API)

Form views

nb_form_views (API)

Fullscreen rate

fullscreen_rate (API)

Funnel abandoned rate

funnel_abandoned_rate (API)

Funnel conversion rate

funnel_conversion_rate (API)

Funnel conversions

funnel_nb_conversions (API)

Funnel entries

funnel_sum_entries (API)

Funnel exits

funnel_sum_exits (API)

Hesitation time

nb_field_hesitation_time (API)

Hesitation time

nb_form_time_hesitation (API)

Impr. (Abs. Top)

first_impr_rate (API)

Impr. (Top)

top_impr_rate (API)

Impressions

nb_impressions (API)

Impressions by unique visitors

nb_unique_visitors_impressions (API)

Interaction Rate

interaction_rate (API)

Interactions

nb_field_interactions (API)

Interactions on submit

nb_field_interactions_submitted (API)

Interactions when unsubmitted

nb_field_interactions_unsubmitted (API)

Left blank on conversion

nb_field_leftblank_converted (API)

Left blank on submit

nb_field_leftblank_submitted (API)

Maximum Event value

max_event_value (API)

Minimum Event value

min_event_value (API)

Number of audio impressions

sum_total_audio_impressions (API)

Number of audio plays

sum_total_audio_plays (API)

Number of video impressions

sum_total_video_impressions (API)

Number of video plays

sum_total_video_plays (API)

Outlinks

nb_outlinks (API)

Pageviews

nb_pageviews (API)

Pageviews

nb_hits (API)

Play rate

play_rate (API)

Plays

nb_plays (API)

Plays by unique visitors

nb_unique_visitors_plays (API)

Proceeded

nb_proceeded (API)

Proceeded Rate

proceeded_rate (API)

Rate left blank on conversion

avg_field_leftblank_converted (API)

Rate left blank on submit

avg_field_leftblank_submitted (API)

Refocus rate

field_refocus_rate (API)

Refocuses

nb_field_refocuses (API)

Revenue First Interaction

nb_attribution_revenue_firstInteraction (API)

Revenue Last Interaction

nb_attribution_revenue_lastInteraction (API)

Revenue Last Non-Direct

nb_attribution_revenue_lastNonDirect (API)

Revenue Linear

nb_attribution_revenue_linear (API)

Revenue Position Based

nb_attribution_revenue_positionBased (API)

Revenue Time Decay

nb_attribution_revenue_timeDecay (API)

Search Results pages

nb_pages_per_search (API)

Searches

nb_searches (API)

Searches (Actions)

nb_visits (API)

Step entries

step_nb_entries (API)

Step exits

step_nb_exits (API)

Step proceeded

step_nb_proceeded (API)

Step visits

step_nb_visits (API)

The average of all values for this event

avg_event_value (API)

Time spent

nb_form_time_spent (API)

Time spent

nb_field_time_spent (API)

Time spent on media

sum_total_time_watched (API)

Time to first submit

nb_form_time_to_first_submission (API)

Time to form conversion

nb_form_time_to_conversion (API)

Unique Clicks (Actions)

nb_visits (API)

Unique Downloads

nb_uniq_downloads (API)

Unique Downloads (Actions)

nb_visits (API)

Unique Outlinks

nb_uniq_outlinks (API)

Unique Pageviews

nb_uniq_pageviews (API)

Unique Pageviews (Actions)

nb_visits (API)

Unique amendments

nb_field_uniq_amendments (API)

Unique changes

nb_field_uniq_changes (API)

Unique cursors

nb_field_uniq_cursor (API)

Unique deletes

nb_field_uniq_deletes (API)

Unique drop offs

nb_field_uniq_dropoff (API)

Unique entries

nb_field_uniq_entries (API)

Unique interactions

nb_field_uniq_interactions (API)

Unique refocuses

nb_field_uniq_refocuses (API)

Unique visitors

nb_uniq_visitors (API)

Users

nb_users (API)

Visits

nb_visits (API)

impression_rate

impression_rate (API)

All Channels (Referrers)

Audio Resource URLs (Media)

Audio Resources URLs Grouped (Media)

Audio Titles (Media)

Audio per hour in website's timezone (Media)

Browser Plugins (Visitors)

Browser engines (Visitors)

Browsers (Visitors)

Channel Type (Referrers)

City (Visitors)

Configurations (Visitors)

Continent (Visitors)

Country (Visitors)

Custom Variables (Visitors)

Downloads (Actions)

Entry page titles (Actions)

Entry pages (Actions)

Exit page titles (Actions)

Exit pages (Actions)

Forms Overview (Forms)

Keywords (Referrers)

Length of Visits (Actions)

Media Players (Media)

Media Summary (Media)

Outlinks (Actions)

Page Titles Following a Site Search (Actions)

Page URLs (Actions)

Page titles (Actions)

Pages Following a Site Search (Actions)

Pages per Visit (Actions)

Provider (Visitors)

Region (Visitors)

Search Categories (Actions)

Search Engines (Referrers)

Search Keywords with No Results (Actions)

Site Search Keywords (Actions)

Social Networks (Referrers)

Video Resolutions (Media)

Video Resource URLs (Media)

Video Resource URLs Grouped (Media)

Video Titles (Media)

Videos per hour in website's timezone (Media)

Visits by Day of Week (Visitors)

Visits by Visit Number (Actions)

Visits by days since last visit (Actions)

Visits per local time (Visitors)

Visits per server time (Visitors)

Websites (Referrers)

AddThis Tag

All Downloads Click Trigger

All Elements Click Trigger

All Links Click Trigger

Bing Ads UET Tag Tag

Browser Language Variable

{⁣{BrowserLanguage}}

Bugsnag Tag

Canonical URL Variable

{⁣{SeoCanonicalUrl}}

Click Classes Variable

{⁣{ClickClasses}}

Click Destination URL Variable

{⁣{ClickDestinationUrl}}

Click Element Variable

{⁣{ClickElement}}

Click ID Variable

{⁣{ClickId}}

Click Node Name Variable

{⁣{ClickNodeName}}

Click Text Variable

{⁣{ClickText}}

Constant Variable

Container ID Variable

{⁣{ContainerId}}

Container Revision Variable

{⁣{ContainerRevision}}

Container Version Name Variable

{⁣{ContainerVersion}}

Custom Event Trigger

Custom HTML Tag

Custom Image Tag

Custom JavaScript Variable

DNS Lookup Time Variable

{⁣{DnsLookupTime}}

DOM Element Variable

DOM Ready Trigger

Data-Layer Variable

Element Visibility Trigger

Emarsys Tag

Environment Name Variable

{⁣{Environment}}

Error Line Variable

{⁣{ErrorLine}}

Error Message Variable

{⁣{ErrorMessage}}

Error Url Variable

{⁣{ErrorUrl}}

Facebook Pixel Tag

First URL Directory Variable

{⁣{FirstDirectory}}

First-Party Cookie Variable

Form Classes Variable

{⁣{FormClasses}}

Form Destination URL Variable

{⁣{FormDestionation}}

Form Element Variable

{⁣{FormElement}}

Form ID Variable

{⁣{FormId}}

Form Name Variable

{⁣{FormName}}

Form Submit Trigger

Full screen Trigger

Google Analytics (Universal) Tag

History Change Trigger

History Source Variable

{⁣{HistorySource}}

Honeybadger Tag

ISO Date Variable

{⁣{IsoDate}}

JavaScript Error Trigger

JavaScript Variable Variable

LinkedIn Insight Tag Tag

Livezilla Chat / Monitoring Tag

Local Date Variable

{⁣{LocalDate}}

Local Hour Variable

{⁣{LocalHour}}

Local Time Variable

{⁣{LocalTime}}

Matomo Analytics Tag

Matomo Configuration Variable

Number of H1 Elements Variable

{⁣{SeoNumH1}}

Number of H2 Elements Variable

{⁣{SeoNumH2}}

Page Hash Variable

{⁣{PageHash}}

Page Hostname Variable

{⁣{PageHostname}}

Page Load Time Total Variable

{⁣{PageLoadTimeTotal}}

Page Meta Content Variable

Page Origin Variable

{⁣{PageOrigin}}

Page Path Variable

{⁣{PagePath}}

Page Render Time Variable

{⁣{PageRenderTime}}

Page Title Variable

{⁣{PageTitle}}

Page URL Variable

{⁣{PageUrl}}

Pageview Trigger

Pingdom Real User Monitoring (RUM) Tag

Preview Mode Variable

{⁣{PreviewMode}}

Random Number Variable

{⁣{RandomNumber}}

Raygun Tag

Referrer URL Variable

{⁣{Referrer}}

Referrer URL Variable

Screen Height Available Variable

{⁣{ScreenHeightAvailable}}

Screen Height Variable

{⁣{ScreenHeight}}

Screen Width Available Variable

{⁣{ScreenWidthAvailable}}

Screen Width Variable

{⁣{ScreenWidth}}

Scroll Horizontal Percentage Variable

{⁣{ScrollHorizontalPercentage}}

Scroll Left Pixel Variable

{⁣{ScrollLeftPixel}}

Scroll Reach Trigger

Scroll Source Variable

{⁣{ScrollSource}}

Scroll Top Pixel Variable

{⁣{ScrollTopPixel}}

Scroll Vertical Percentage Variable

{⁣{ScrollVerticalPercentage}}

Sentry.io Raven.js Tag

Shareaholic Tag

Tawk.to Tag

Theme Color Tag

Time since page load Variable

Timer Trigger

URL Parameter Variable

URL Variable Variable

UTC Date Variable

{⁣{UtcDate}}

User Agent Variable

{⁣{UserAgent}}

Visible Element Classes Variable

{⁣{VisibleElementClasses}}

Visible Element Destination URL Variable

{⁣{VisibleElementUrl}}

Visible Element ID Variable

{⁣{VisibleElementId}}

Visible Element Node Name Variable

{⁣{VisibleElementNodeName}}

Visible Element Text Variable

{⁣{VisibleElementText}}

Visual Website Optimizer Tag

Weekday Variable

{⁣{Weekday}}

Window Leave Trigger

Window Loaded Trigger

Window Unload Trigger

Zendesk Chat (formerly Zopim) Tag

etracker web analysis Tag

Actions In Visit

Dimension

Average Value

Metric

avg_event_value (API)

Avg. Actions In Visit Per Visit

Metric

avg_sum_actions_per_visits (API)

Avg. Completion

Metric

avg_media_completion (API)

Avg. Days Since First Visit Per Visit

Metric

avg_sum_corehome_visitordayssincefirst_per_visits (API)

Avg. Days Since Last Ecommerce Order Per Visit

Metric

avg_sum_corehome_visitordayssinceorder_per_visits (API)

Avg. Discount Per Order ID

Metric

avg_sum_ecommerce_revenuediscount_per_uniq_orders (API)

Avg. Events Per Visit

Metric

avg_sum_events_totalevents_per_visits (API)

Avg. Generation Time

Metric

avg_page_generation_time (API)

Avg. Media Length

Metric

avg_media_length (API)

Avg. Number Of Interactions Per Visit

Metric

avg_sum_actions_visittotalinteractions_per_visits (API)

Avg. Number Of Internal Searches Per Visit

Metric

avg_sum_actions_visittotalsearches_per_visits (API)

Avg. Number Of Items In Cart Per Order ID

Metric

avg_sum_ecommerce_items_per_uniq_orders (API)

Avg. Order Value Per Order ID

Metric

avg_sum_ecommerce_revenue_per_uniq_orders (API)

Avg. Shipping Per Order ID

Metric

avg_sum_ecommerce_revenueshipping_per_uniq_orders (API)

Avg. Subtotal Per Order ID

Metric

avg_sum_ecommerce_revenuesubtotal_per_uniq_orders (API)

Avg. Tax Per Order ID

Metric

avg_sum_ecommerce_revenuetax_per_uniq_orders (API)

Avg. Time Spent

Metric

avg_spent_time (API)

Avg. Visit Duration (in Seconds) Per Visit

Metric

avg_sum_corehome_visittotaltime_per_visits (API)

Avg. Visits By Days Since Last Visit Per Visit

Metric

avg_sum_visitorinterest_visitsbydayssincelastvisit_per_visits (API)

Bandwidth

Dimension

Bounce Rate

Metric

bounce_rate (API)

Bounces

Metric

bounce_count (API)

Browser

Dimension

Browser Engine

Dimension

Browser Version

Dimension

Campaign Id

Dimension

Campaign Name

Dimension

Category (Site Search)

Dimension

Channel Type

Dimension

City

Dimension

Click ID

Dimension

Clicked Outlink

Dimension

Content

Dimension

Content Interaction

Dimension

Content Name

Dimension

Content Piece

Dimension

Content Target

Dimension

Continent

Dimension

Conversion Rate

Metric

visits_conversion_rate (API)

Country

Dimension

Custom Variable Value 1 (scope Conversion)

Dimension

Custom Variable Value 1 (scope Page)

Dimension

Custom Variable Value 1 (scope Visit)

Dimension

Custom Variable Value 2 (scope Conversion)

Dimension

Custom Variable Value 2 (scope Page)

Dimension

Custom Variable Value 2 (scope Visit)

Dimension

Custom Variable Value 3 (scope Conversion)

Dimension

Custom Variable Value 3 (scope Page)

Dimension

Custom Variable Value 3 (scope Visit)

Dimension

Custom Variable Value 4 (scope Conversion)

Dimension

Custom Variable Value 4 (scope Page)

Dimension

Custom Variable Value 4 (scope Visit)

Dimension

Custom Variable Value 5 (scope Conversion)

Dimension

Custom Variable Value 5 (scope Page)

Dimension

Custom Variable Value 5 (scope Visit)

Dimension

Days Since First Visit

Dimension

Days Since Last Ecommerce Order

Dimension

Device Brand

Dimension

Device Model

Dimension

Device Type

Dimension

Discount

Dimension

Download URL

Dimension

Entry Page Title

Dimension

Entry Page URL

Dimension

Event Action

Dimension

Event Category

Dimension

Event Name

Dimension

Event URL

Dimension

Event Value

Dimension

Events

Dimension

Events With A Value

Metric

events_with_event_value (API)

Exit Page Title

Dimension

Exit Page URL

Dimension

Fingerprint

Dimension

Finish Rate

Metric

media_finish_rate (API)

Finishes

Metric

nb_media_finishes (API)

Form Avg. Hesitation Time

Metric

avg_form_time_hesitation (API)

Form Avg. Time Spent

Metric

avg_form_time_spent (API)

Form Avg. Time To First Submit

Metric

avg_form_time_to_first_submission (API)

Form Conversion Rate

Metric

form_conversion_rate (API)

Form Conversions

Dimension

Form Conversions

Metric

nb_form_conversions (API)

Form Re-submitter Rate

Metric

form_resubmitters_rate (API)

Form Re-submitters

Metric

nb_form_resubmitters (API)

Form Starters

Metric

nb_form_starters (API)

Form Starters Rate

Metric

form_starters_rate (API)

Form Starts

Metric

nb_form_starts (API)

Form Starts

Dimension

Form Submissions

Metric

nb_form_submissions (API)

Form Submissions

Dimension

Form Submitters

Metric

nb_form_submitters (API)

Form Viewers

Metric

nb_form_viewers (API)

Form Views

Metric

nb_form_views (API)

Form Views

Dimension

Grouped Resource

Dimension

Hesitation Time

Dimension

Hesitation Time

Metric

nb_form_time_hesitation (API)

Hits

Metric

hits (API)

Hour

Dimension

Impressions

Dimension

Impressions

Metric

nb_media_impressions (API)

Impressions By Unique Visitors

Metric

nb_media_uniq_impressions (API)

Interaction Position

Dimension

Keyword

Dimension

Keyword

Dimension

Keyword (Site Search)

Dimension

Language

Dimension

Latitude

Dimension

Local Time - Hour (Start Of Visit)

Dimension

Local Time - Minute (Start Of Visit)

Dimension

Longitude

Dimension

Max Actions In Visit

Metric

max_actions (API)

Max Bandwidth

Metric

max_bandwidth_bandwidth (API)

Max Days Since First Visit

Metric

max_corehome_visitordayssincefirst (API)

Max Days Since Last Ecommerce Order

Metric

max_corehome_visitordayssinceorder (API)

Max Discount

Metric

max_ecommerce_revenuediscount (API)

Max Event Value

Metric

max_events_eventvalue (API)

Max Events

Metric

max_events_totalevents (API)

Max Form Views

Metric

max_form_views (API)

Max Hesitation Time

Metric

max_form_time_hesitation (API)

Max Interaction Position

Metric

max_actions_interactionposition (API)

Max Media Length (in Seconds)

Metric

max_media_length (API)

Max Number Of Interactions

Metric

max_actions_visittotalinteractions (API)

Max Number Of Internal Searches

Metric

max_actions_visittotalsearches (API)

Max Number Of Items In Cart

Metric

max_ecommerce_items (API)

Max Order Value

Metric

max_ecommerce_revenue (API)

Max Overall Revenue

Metric

max_goals_revenue (API)

Max Page Generation Time

Metric

max_actions_pagegenerationtime (API)

Max Product Price

Metric

max_ecommerce_productprice (API)

Max Product Quantity

Metric

max_ecommerce_productquantity (API)

Max Shipping

Metric

max_ecommerce_revenueshipping (API)

Max Subtotal

Metric

max_ecommerce_revenuesubtotal (API)

Max Tax

Metric

max_ecommerce_revenuetax (API)

Max Time Spent

Metric

max_form_time_spent (API)

Max Time Spent Playing Media (in Seconds)

Metric

max_mediaanalytics_spenttime (API)

Max Time To First Submit

Metric

max_form_time_to_first_submission (API)

Max Time To Initial Media Play (in Seconds)

Metric

max_mediaanalytics_timetoplay (API)

Max Visit Duration (in Seconds)

Metric

max_corehome_visittotaltime (API)

Max Visits By Days Since Last Visit

Metric

max_visitorinterest_visitsbydayssincelastvisit (API)

Measurable

Dimension

Media Length (in Seconds)

Dimension

Media Progress

Dimension

Media Title

Dimension

Medium

Dimension

Min Event Value

Metric

min_events_eventvalue (API)

Name

Dimension

Number Of Interactions

Dimension

Number Of Internal Searches

Dimension

Number Of Items In Cart

Dimension

Number Of Visits

Dimension

Operating System Family

Dimension

Order ID

Metric

nb_uniq_orders (API)

Order ID

Dimension

Order Value

Dimension

Overall Revenue

Dimension

Page Generation Time

Dimension

Page Title

Dimension

Page URL

Dimension

Pageviews

Metric

pageviews (API)

Pageviews With Generation Time

Metric

pageviews_with_generation_time (API)

Play Rate

Metric

media_play_rate (API)

Player Name

Dimension

Plays

Metric

nb_media_plays (API)

Product Name

Dimension

Product Price

Dimension

Product Quantity

Dimension

Product SKU

Dimension

Provider

Dimension

Provider

Dimension

Referrer Name

Dimension

Referrer URL

Dimension

Region

Dimension

Resolution

Dimension

Resolution

Dimension

Resource

Dimension

Server Time - Date (End Of Visit)

Dimension

Server Time - Day Of Month (End Of Visit)

Dimension

Server Time - Day Of Week (End Of Visit)

Dimension

Server Time - Day Of Year (End Of Visit)

Dimension

Server Time - Hour

Dimension

Server Time - Hour (End Of Visit)

Dimension

Server Time - Hour (Start Of Visit)

Dimension

Server Time - Minute

Dimension

Server Time - Minute (End Of Visit)

Dimension

Server Time - Minute (Start Of Visit)

Dimension

Server Time - Month (End Of Visit)

Dimension

Server Time - Quarter (End Of Visit)

Dimension

Server Time - Second (End Of Visit)

Dimension

Server Time - Week Of Year (End Of Visit)

Dimension

Server Time - Year (End Of Visit)

Dimension

Shipping

Dimension

Source

Dimension

Subtotal

Dimension

Tax

Dimension

Time Spent

Dimension

Time Spent

Metric

nb_form_time_spent (API)

Time Spent Playing Media (in Seconds)

Dimension

Time To First Submit

Metric

nb_form_time_to_first_submission (API)

Time To First Submit

Dimension

Time To Initial Media Play (in Seconds)

Dimension

Total Actions In Visit

Metric

sum_actions (API)

Total Bandwidth

Metric

sum_bandwidth_bandwidth (API)

Total Days Since First Visit

Metric

sum_corehome_visitordayssincefirst (API)

Total Days Since Last Ecommerce Order

Metric

sum_corehome_visitordayssinceorder (API)

Total Discount

Metric

sum_ecommerce_revenuediscount (API)

Total Event Value

Metric

sum_events_eventvalue (API)

Total Events

Metric

sum_events_totalevents (API)

Total Interaction Position

Metric

sum_actions_interactionposition (API)

Total Media Length (in Seconds)

Metric

sum_media_length (API)

Total Number Of Interactions

Metric

sum_actions_visittotalinteractions (API)

Total Number Of Internal Searches

Metric

sum_actions_visittotalsearches (API)

Total Number Of Items In Cart

Metric

sum_ecommerce_items (API)

Total Order Value

Metric

sum_ecommerce_revenue (API)

Total Overall Revenue

Metric

sum_goals_revenue (API)

Total Page Generation Time

Metric

sum_actions_pagegenerationtime (API)

Total Product Price

Metric

sum_ecommerce_productprice (API)

Total Product Quantity

Metric

sum_ecommerce_productquantity (API)

Total Shipping

Metric

sum_ecommerce_revenueshipping (API)

Total Subtotal

Metric

sum_ecommerce_revenuesubtotal (API)

Total Tax

Metric

sum_ecommerce_revenuetax (API)

Total Time Spent Playing Media (in Seconds)

Metric

sum_mediaanalytics_spenttime (API)

Total Time To Initial Media Play (in Seconds)

Metric

sum_mediaanalytics_timetoplay (API)

Total Visit Duration (in Seconds)

Metric

sum_corehome_visittotaltime (API)

Total Visits By Days Since Last Visit

Metric

sum_visitorinterest_visitsbydayssincelastvisit (API)

Unique Browser Engines

Metric

nb_uniq_devicesdetection_browserengine (API)

Unique Browser Versions

Metric

nb_uniq_devicesdetection_browserversion (API)

Unique Browsers

Metric

nb_uniq_devicesdetection_browsername (API)

Unique Campaign Id

Metric

nb_uniq_marketingcampaignsreporting_campaignid (API)

Unique Campaign Name

Metric

nb_uniq_advertising_campaignname (API)

Unique Channel Types

Metric

nb_uniq_referrers_referrertype (API)

Unique Cities

Metric

nb_uniq_usercountry_city (API)

Unique Click ID

Metric

nb_uniq_advertising_adclickid (API)

Unique Clicked Outlinks

Metric

nb_uniq_actions_clickedurl (API)

Unique Content

Metric

nb_uniq_marketingcampaignsreporting_campaigncontent (API)

Unique Content Interactions

Metric

nb_uniq_contents_contentinteraction (API)

Unique Content Names

Metric

nb_uniq_contents_contentname (API)

Unique Content Pieces

Metric

nb_uniq_contents_contentpiece (API)

Unique Content Targets

Metric

nb_uniq_contents_contenttarget (API)

Unique Continents

Metric

nb_uniq_usercountry_continent (API)

Unique Countries

Metric

nb_uniq_usercountry_country (API)

Unique Custom Variable Value 1 (scope Conversion)

Metric

nb_uniq_customvariables_customvariableconversion1 (API)

Unique Custom Variable Value 1 (scope Page)

Metric

nb_uniq_customvariables_customvariablepage1 (API)

Unique Custom Variable Value 1 (scope Visit)

Metric

nb_uniq_customvariables_customvariablevisit1 (API)

Unique Custom Variable Value 2 (scope Conversion)

Metric

nb_uniq_customvariables_customvariableconversion2 (API)

Unique Custom Variable Value 2 (scope Page)

Metric

nb_uniq_customvariables_customvariablepage2 (API)

Unique Custom Variable Value 2 (scope Visit)

Metric

nb_uniq_customvariables_customvariablevisit2 (API)

Unique Custom Variable Value 3 (scope Conversion)

Metric

nb_uniq_customvariables_customvariableconversion3 (API)

Unique Custom Variable Value 3 (scope Page)

Metric

nb_uniq_customvariables_customvariablepage3 (API)

Unique Custom Variable Value 3 (scope Visit)

Metric

nb_uniq_customvariables_customvariablevisit3 (API)

Unique Custom Variable Value 4 (scope Conversion)

Metric

nb_uniq_customvariables_customvariableconversion4 (API)

Unique Custom Variable Value 4 (scope Page)

Metric

nb_uniq_customvariables_customvariablepage4 (API)

Unique Custom Variable Value 4 (scope Visit)

Metric

nb_uniq_customvariables_customvariablevisit4 (API)

Unique Custom Variable Value 5 (scope Conversion)

Metric

nb_uniq_customvariables_customvariableconversion5 (API)

Unique Custom Variable Value 5 (scope Page)

Metric

nb_uniq_customvariables_customvariablepage5 (API)

Unique Custom Variable Value 5 (scope Visit)

Metric

nb_uniq_customvariables_customvariablevisit5 (API)

Unique Device Brands

Metric

nb_uniq_devicesdetection_devicebrand (API)

Unique Device Models

Metric

nb_uniq_devicesdetection_devicemodel (API)

Unique Device Types

Metric

nb_uniq_devicesdetection_devicetype (API)

Unique Download URLs

Metric

nb_uniq_actions_downloadurl (API)

Unique Entry Page Titles

Metric

nb_uniq_actions_entrypagetitle (API)

Unique Entry Page URLs

Metric

nb_uniq_actions_entrypageurl (API)

Unique Event Actions

Metric

nb_uniq_events_eventaction (API)

Unique Event Categories

Metric

nb_uniq_events_eventcategory (API)

Unique Event Names

Metric

nb_uniq_events_eventname (API)

Unique Event URLs

Metric

nb_uniq_events_eventurl (API)

Unique Exit Page Titles

Metric

nb_uniq_actions_exitpagetitle (API)

Unique Exit Page URLs

Metric

nb_uniq_actions_exitpageurl (API)

Unique Grouped Resources

Metric

nb_uniq_mediaanalytics_groupedresource (API)

Unique Keyword

Metric

nb_uniq_marketingcampaignsreporting_campaignkeyword (API)

Unique Keywords

Metric

nb_uniq_referrers_keyword (API)

Unique Keywords (Site Search)

Metric

nb_uniq_actions_searchkeyword (API)

Unique Languages

Metric

nb_uniq_userlanguage_language (API)

Unique Latitudes

Metric

nb_uniq_usercountry_latitude (API)

Unique Longitudes

Metric

nb_uniq_usercountry_longitude (API)

Unique Measurables

Metric

nb_uniq_corehome_idsite (API)

Unique Media Titles

Metric

nb_uniq_mediaanalytics_mediatitle (API)

Unique Medium

Metric

nb_uniq_marketingcampaignsreporting_campaignmedium (API)

Unique Name

Metric

nb_uniq_marketingcampaignsreporting_campaignname (API)

Unique Operating System Versions

Metric

nb_uniq_devicesdetection_osversion (API)

Unique Operating Systems

Metric

nb_uniq_devicesdetection_os (API)

Unique Page Titles

Metric

nb_uniq_actions_pagetitle (API)

Unique Page URLs

Metric

nb_uniq_actions_pageurl (API)

Unique Player Names

Metric

nb_uniq_mediaanalytics_playername (API)

Unique Product Names

Metric

nb_uniq_ecommerce_productname (API)

Unique Product SKUs

Metric

nb_uniq_ecommerce_productsku (API)

Unique Provider

Metric

nb_uniq_advertising_adprovider (API)

Unique Providers

Metric

nb_uniq_provider_provider (API)

Unique Referrer Names

Metric

nb_uniq_referrers_referrername (API)

Unique Referrer URLs

Metric

nb_uniq_referrers_referrerurl (API)

Unique Regions

Metric

nb_uniq_usercountry_region (API)

Unique Regions

Metric

nb_uniq_geoip2_region (API)

Unique Resolutions

Metric

nb_uniq_resolution_resolution (API)

Unique Resources

Metric

nb_uniq_mediaanalytics_mediaresource (API)

Unique Source

Metric

nb_uniq_marketingcampaignsreporting_campaignsource (API)

Unique User IDs

Metric

nb_uniq_corehome_userid (API)

Unique Video Resolutions

Metric

nb_uniq_mediaanalytics_resolution (API)

Unique Visit Ecommerce Status At The End Of The Visit

Metric

nb_uniq_corehome_visitgoalbuyer (API)

Unique Visit Types

Metric

nb_uniq_corehome_visitorreturning (API)

Unique Visitor IPs

Metric

nb_uniq_corehome_visitip (API)

Unique Visitors

Metric

nb_uniq_visitors (API)

User ID

Dimension

Visit Converted A Specific Goal Id

Dimension

Visit Converted At Least One Goal

Dimension

Visit Duration (in Seconds)

Dimension

Visit Ecommerce Status At The End Of The Visit

Dimension

Visit Type

Dimension

Visitor ID

Dimension

Visitor IP

Dimension

Visitor_Fingerprint

Metric

nb_uniq_visitors_fingerprints (API)

Visits

Metric

nb_visits (API)

Visits By Days Since Last Visit

Dimension

Visits With Conversions

Metric

nb_visits_converted (API)