Description de Heap
Heap Analytics est spécialement conçu pour les moyennes et grandes entreprises. Heap enregistre automatiquement toutes les actions effectuées par les utilisateurs sur votre site. Aucune intégration Lire la suite informatique n'est requise avec cette solution est prête à l'emploi. Les outils similaires comme Mixpanel et Google Analytics requièrent généralement une intégration et une maintenance continue pour suivre les interactions des utilisateurs. Afficher moinsQui utilise Heap ?
L'éditeur travaille avec toute personne qui souhaite tirer parti des données pour prendre des décisions plus éclairées, des plus petites start-up aux grandes entreprises telles que Zendesk, Macy's et Slack.
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Francisco
A must/have tool to understand user behaviour
Commentaires: Understanding our users in ways we could have never without it. We use it on a daily basis and thanks to this our website continues to improve. We recommend this without a doubt! Best we've used and tested.
Avantages:
Thanks to Heap we've been able to track every single step of our user's journey. We've made an incredible amount of improvements and have found bugs in places we could have never without this tool. It even makes Google Analytics look average. Absolutely wonderful piece of software
Inconvénients:
I can't say using and implementing heap is the easiest thing. However, there are many tutorials, they have a great onboarding process and their customer service is magnificent. I assume you can't expect a tool this good to be the easiest to use. It needs some training!
Rob
Alternatives envisagées :
A More Intuitive GA Alternative
Commentaires: It took a long time to determine if they were the right solution and to justify the cost, but once the contract was signed the benefits were almost immediate. It is impossible in this day and age to have just one analytics tool, but Heap is a very powerful complement to your took box.
Avantages:
The feature set makes it very easy for use by a cross-section of disciplines within your organization. It does not require lengthy training to become proficient in the tool, but Heap does offer a lot of resources to help individuals learn at their own pace/time.
Inconvénients:
It requires a bit of set-up out of the box in terms of the reporting/analyzing piece of the business. You have to create events and map pages and that can be a bit time consuming, but once you do it, it doesn't have to be updated again.
Carrie
It helps institutions understand market trends.
Commentaires: Heap has helped us understand customer behavior, produce reports and dashboards, and make better decisions based on precise data and numbers.
Avantages:
I like Heap since it's sleek and easy to use. I love Heap's collaboration tools, which allow me to involve team members in data path and chart preparation to get the best results. Reports, dashboards, and data mining are easy too.
Inconvénients:
Initial setup and staff education take time, but the good returns firms may gain by using Heap tools appropriately are worth it.
Charlie
Ok analytics software if you have developer skills. There are easier to use tools out there
Commentaires: Mainly used it to export contact details of our customers and segment them depending on actions done or pages visited. The interface looks very old and to set up events, segments etc. you need some basic understanding of how APIs and URLs work. also, one of the worst communications with a company that I've experienced.
Avantages:
Easy to implement, compared to other solutions.
Inconvénients:
Time-consuming to set up specific events and segments. Only exports up to a set number of rows, so you need multiple exports No royalty for their long-standing customers. Company staff not good at communicating
Atour
Alternatives envisagées :
Every report is entirely real-time.
Commentaires: Its ability to pinpoint precisely where users are having problems allows it to enhance the customer experience while promoting a simple and entertaining user interface.
Avantages:
I can define events and conversions in the past with the help of Heap. This is a helpful feature, especially in circumstances when deliverables are constantly changing.Because Heap tracks every user event out-of-the-box and doesn't require custom labeling, it has a low maintenance cost for tags.Heap is pre-optimized, in my experience as an analyst, for complex web and mobile apps.
Inconvénients:
Every user event is recorded automatically by Heap's event tracking system. Although this is a helpful feature, it poses a confusing storage problem which I found. You might need outside assistance services when creating queries to segment this data.
