The next big step

Fitness Style Motivation

Make every beat count with this all-new heart rate and fitness wristband packed with next-generation workout features, guided breathing sessions and more.

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This incredibly slim, swim-proof wristband has a removable tracker that fits into bands, bangles or pendants—so you can track activity, exercise and sleep in style.

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Special Edition: Gold Series

Drama is in the details with new Gold Series for Blaze and Alta. Plated in 22k gold, these special edition trackers and accessories outshine the ordinary.

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New heart rate experiences to love.

Discover new ways to improve your routine and yourself with these revolutionary new features, powered by PurePulse technology and available exclusively from Charge 2.

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Guided Breathing Sessions

Find moments of calm with personalized guided breathing sessions that are based on your heart rate.

Cardio Fitness Level

Get a better understanding of your cardio fitness level and see how you can improve over time.

Start an Adventure in the Fitbit app.

Embark on a virtual experience through exciting destinations, where you’ll find new landmarks & discover breathtaking views.

Trek Across Yosemite National Park

Designer Collections, made for Fitbit.

Bring fashion’s best to your favorite trackers with exclusive accessories from top designers.

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Accessories in nylon, metal & more.

With new accessory bands for Blaze and Alta, you’ll find the perfect look for work days, holidays and every day in between.

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Big feature additions for Blaze.

Upgrade includes Reminders to Move, new clock faces and expanded notifications like Facebook updates—all right on your wrist.

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Shop all this and more in the Fitbit Store.

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