Think with Google - Discover Marketing Research & Digital Trends

What’s the next big thing in marketing?

Thu, 19 Dec 2019 00:00:00 +0000

With a new decade fast approaching, you’re probably wondering what’s ahead for marketing in 2020 and onward. You’re not alone.

Why all marketing should be performance marketing

Thu, 19 Dec 2019 00:00:00 +0000

Brands can achieve full-funnel marketing performance by changing their thinking around a few ingrained concepts.

3 things you can do right now to invigorate your marketing team for 2020

Tue, 17 Dec 2019 00:00:00 +0000

Whether your company is big or small, learning new marketing skills and brushing up on marketing tools can help both you and your team.

How creatives can use technology to make work that’s more human

Mon, 16 Dec 2019 00:00:00 +0000

Hear how AdColor-award winner Shannon Washington uses data and technology to understand the world today — and to create work that’s more human.

David vs. Goliath: 4 marketing lessons from small disruptors

Fri, 13 Dec 2019 00:00:00 +0000

The Interactive Advertising Bureau's Sheryl Goldstein shares how direct-to-consumer (DTC) companies are earning all kinds of brand love.

The search trends that defined Google’s Year in Search

Thu, 12 Dec 2019 00:00:00 +0000

Google’s Year in Search, highlighting the moments that resonated around the world, provides a window into search trends that shaped 2019.

Last-minute holiday trends to help you wrap up the season

Thu, 12 Dec 2019 00:00:00 +0000

Improve your retail strategy with these latest last-minute shopper behavior insights from how they’re shopping to what they’re searching for.

How to drive measurement forward in a privacy-centric world

Wed, 11 Dec 2019 00:00:00 +0000

Discover Financial Services shares advice for other brands wanting to start the journey to better data measurement today.

Inside Google Marketing: How we’re navigating today’s privacy environment

Wed, 11 Dec 2019 00:00:00 +0000

Google reflects on the new challenges because of user privacy concerns, and shares lessons that can help prepare marketers for more changes to come.

3 measurement resolutions all marketers should make for 2020

Tue, 10 Dec 2019 00:00:00 +0000

Here are three analytics resolutions all marketers should make in 2020 if they want to create a competitive advantage for their company.

How smartphones and AR are changing the way we see and interact with the world

Mon, 09 Dec 2019 00:00:00 +0000

The emergence of smartphone augmented reality (AR) technology is powering a new visual era of helpfulness. Here’s what you need to know.

What will marketing look like in 2030?

Fri, 06 Dec 2019 00:00:00 +0000

With 2020 upon us, everyone is talking about what will the future of marketing marketing look like? Hear marketing predictions from industry leaders.

The keys to keeping up with today’s curatorial consumer

Tue, 03 Dec 2019 00:00:00 +0000

What’s most critical when planning any marketing narrative? Consumer engagement. We interviewed 3 experts to find out how they do it.

Marketing pearls of wisdom from around the world this year

Tue, 03 Dec 2019 00:00:00 +0000

Discover the marketing pearls of wisdom we’ve heard from Think with Google contributors around the world in 2019.

Inside Google Marketing: 3 marketing myths we busted this past year

Tue, 26 Nov 2019 00:00:00 +0000

We tested some popular marketing myths that needed dispelling so we could take our marketing to the next level. Here are three myths that we busted.

3 ways restaurants can win hungry shoppers this holiday season

Tue, 26 Nov 2019 00:00:00 +0000

Consumers are seeking more than great holiday deals. They’re also searching for their next meal. Here are some restaurant & QSR strategies to help.

Download the 2019 research review

Tue, 26 Nov 2019 00:00:00 +0000

Download this review of the insights we uncovered in 2019 - based on Google and YouTube data and research - that should inform and guide you into 2020.

3 ways to win tech shoppers this holiday season

Mon, 25 Nov 2019 00:00:00 +0000

Google partnered with LRWGreenberg research to better understand today’s tech consumer and how brands can influence their purchase decisions.

Think with Google’s 10 most-read articles of 2019

Fri, 22 Nov 2019 00:00:00 +0000

What were marketers reading to stay on top of their game in 2019? Here are the 10 most-read articles on Think with Google this past year.

3 behavioral and cultural shifts we saw on YouTube this past year

Fri, 22 Nov 2019 00:00:00 +0000

Here are the three biggest YouTube behavioral themes that marketers need to pay attention to from 2019.

Less instinct, more structure: Borrow Google’s tips for hiring top marketing talent

Fri, 22 Nov 2019 00:00:00 +0000

According to external studies and internal research, structured interviews are better. Here are 4 ways to use structured interviews to find talent.

3 tips from OMD for creating valuable AI experiences for consumers and brands

Thu, 21 Nov 2019 00:00:00 +0000

New technologies are becoming mainstream, opening up new opportunities for brands. The AI future is already here. Discover how can brands get ahead.

Total Ad Ratings reveal YouTube reaches what TV misses

Wed, 20 Nov 2019 00:00:00 +0000

Marketers from three brands who reach three distinct audiences talk about how better measurement is transforming their video planning strategy.

WPP’s CTO explains how technology is enabling transformation for agencies and marketers

Tue, 19 Nov 2019 00:00:00 +0000

Turning data into useful insights can be daunting. WPP shares information to address this marketing challenge and keep up with the future of marketing.

4 things retailers can do now to maximize holiday investments

Tue, 12 Nov 2019 00:00:00 +0000

We turned to some top agency partners and asked about their holiday strategy best practices and marketing tips. Here’s what they shared with us.

Here’s what’s trending on search this holiday season

Tue, 12 Nov 2019 00:00:00 +0000

Find out how shoppers are gearing up for Black Friday 2019 with Think with Google. Explore Black Friday shopping trends and Cyber Monday trends.

Inclusive ads are affecting consumer behavior, according to new research

Wed, 06 Nov 2019 00:00:00 +0000

The Female Quotient along with Google and IPSOS surveyed U.S. consumers to understand more about perceptions surrounding diversity and inclusion in ads.

YouTube Ads Leaderboard: TrueView for Action

Fri, 01 Nov 2019 00:00:00 +0000

Are you a digital marketer? This YouTube leaderboard shows the top 2019 TrueView for action ads. Grammarly's "How Compelling Is Your Writing?" takes the top spot.

Learn more about how brands created effective campaigns in 2019

Fri, 01 Nov 2019 00:00:00 +0000

The YouTube Works Awards— in partnership with Kantar—celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube in the past year.

Diversity & Inclusivity Report: Gender in advertising

Thu, 31 Oct 2019 00:00:00 +0000

Achieving diversity and inclusion in advertising is an ongoing journey. But the data in our latest diversity and inclusion report is encouraging.