Brian Solis, principal analyst and futurist at Altimeter (the digital analyst group at Prophet), is an award-winning author and sought-after keynote speaker. Solis has worked with many leading brands, start-ups and celebrities to help them develop innovative digital strategies for a 2.0 culture. Here he talks to Content Magazine about the impact digital has had on marketing, how customer experiences can help marketers differentiate their brands, and why websites suck.

Technology futurist Brian Solis developed a framework that he calls the “Wheel of Disruption.” I strongly encourage any marketer who’s feeling overwhelmed to take a deeper dive into it, but here’s the fundamental idea: In the field of marketing, there are disruptive technologies that come along and disrupt everything else.

Small Biz Tools named Brian Solis as having one of their Top 50 Blogs for Entrepreneurs. “What’s the Future for Business: Changing the Way Businesses Create Experiences” is a book by Brian Solis that explores business relationships and digital analyzing. His blog covers his specialty field of the influences on business and marketing today.

“Yesterday is not tomorrow; we can’t innovate, we can’t do new things by opening old doors.” – Brian Solis

According to The State of Autonomous Vehicles, by Brian Solis, Principal Analyst at Altimeter, we are in the mist of a “transportation renaissance that will effect every industry.”

At the heart of the transformation, as well documented in this Influencer 2.0 report by Brian Solis (with Traackr), the process is about moving from a brand-centric to a customer-centric approach.

At the heart of the transformation, as well documented in this Influencer 2.0 report by Brian Solis (with Traackr), the process is about moving from a brand-centric to a customer-centric approach.

Brian Solis, author and principal analyst at Altimeter, a Prophet company, asserts that “thinking about mobile as a bolt onto the web experience and not designing for micro-moments and mobile-only journeys” is another mistake marketers make.

No one understands the business imperative of creating meaningful experiences better than Brian Solis, futurist and author of X: The Experience When Business Meets Design.