Although messaging channels that marketers use are steadily diversifying, email is still one of the most effective tools you can use to get your message across. But getting your marketing email just right takes a lot of time and effort. You need to do everything you can to pique your audience’s interest before you lose your chance to wow them with your message. 

HubSpot is designed to leverage the hours in your day. It helps you do more with less. We do this through our tools and the Inbound Methodology. Within that methodology, though, the largest challenges marketers face often lie outside of typical marketing activities.

We observed a great deal in unpacking these challenges. Marketers and their teams communicate by email. They manage their projects across diverse apps. They calender their time and production in separate spreadsheets. On top of that, they do the bulk of their content work inside HubSpot. This is scattered and confusing and makes it hard to get things done. So, we set out to fix this.

As any good marketer knows, content reigns supreme. Providing valuable information to your site's visitors positions your company as a trusted resource. However, if you can't deliver that valuable information in a consistent fashion, you leave your eager fans out on a limb. 

HubSpot Academy released a new HubSpot Sales Software Certification to teach sales teams how to use HubSpot CRM and HubSpot Sales tools. It is the sales equivalent to the HubSpot Certification that has been awarded to over 6,500 of our marketing software users.

We as digital marketers run user testing and in-person brand development to try to define our brand’s persona & voice. One thing is almost always true: people never quite view our brands the way we view them. We build our personas as a key part of Inbound, but often don’t have many good ways to subjectively test if our communications are well-adapted to our personas. At least not without running expensive studies.

But what if there was a way to test this - and for free?