Virtual reality has potential to add new dimensions to marketing

Is virtual reality the next big thing in marketing and advertising or are its advocates due for a painful dose of true reality?
Virtual reality (VR) is the computer- and camera- generated creation of a seemingly real, three-dimensional experience using electronic equipment, such as a helmet or goggles containing a screen. In some instances, for example by using gloves with sensors, it’s possible to manipulate objects and perform actions in this simulated world.
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Valve ‘comfortable’ if virtual reality headsets fail

Gabe Newell, head of the game studio, made the statement in an interview with news site Polygon.
Valve is co-developer of the Vive VR headset with phone firm HTC.
Mr Newell said, so far, interest in the technology was in line with its expectations and that some VR games had already sold well.































































































