In 2014, Daniel Newman, CEO of Broadsuite & V3B, predicted that Visual Content Will Explode In 2015.
65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are important for communicating their brand story.
Shoppers who view videos are 1.81X more likely to purchase than non-viewers.
It is clear from the statistics above that the modern day audience has eschewed the traditional forms of content. Even marketers are paying more attention to visual content than ever. Thanks to the popularity of GIFs, BuzzFeed-style content, amateur Vine videos, Snapchat stories, and a plethora of other platforms, we are seeing new forms of visual content every day. One look at some successful content and social media campaigns and you realize that a bulk of their content is visual, be it images, memes, charts, infographics or videos. Even traditional, long-form blog posts are interspersed with images to keep things lively.
So will the rise of visual content make the written word obsolete or decrease its importance? In this post, we will show how visual content is slowly gaining more importance, if not replacing, textual content.
