<?xml version="1.0" encoding="utf-8"?>
<feed xmlns="http://www.w3.org/2005/Atom">
    <title>Website Optimization</title>
    <link rel="alternate" type="text/html" href="http://www.websiteoptimization.com" />
    <link rel="self" type="application/atom+xml" href="http://www.websiteoptimization.com/atom.xml" />
   <id>tag:www.websiteoptimization.com,2017:/bw//2</id>
    <link rel="service.post" type="application/atom+xml" href="http://www.websiteoptimization.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=2" title="The Bandwidth Report" />
    <updated>2014-05-14T15:02:58Z</updated>
    <subtitle>Website optimization speeds up slow web sites, increases website traffic, and improves conversion rates. Our web optimization services increase website performance, decrease bailout rates, and improve search engine rankings.</subtitle>
    <generator uri="http://www.sixapart.com/movabletype/">Movable Type 4.21-en</generator>
 

<entry>
    <title>Optimizing the RRS Monopod Tilt Head</title>
    <link rel="alternate" type="text/html" href="http://www.websiteoptimization.com/speed/tweak/monopod-tilt-head/" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.websiteoptimization.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=3/entry_id=432" title="Optimizing the RRS Monopod Tilt Head" />
    <id>tag:www.websiteoptimization.com,2017:/speed/tweak//3.432</id>
    
    <published>2017-01-31T17:10:32Z</published>
    <updated>2017-01-31T17:14:40Z</updated>
    
    <summary>Learn how to optimize the weight of a monopod tilt head. Using a fixed clamp RRS tilt head and the Desmond skeleton clamp we reduced the head weight by 25%.</summary>
    <author>
        <name>website optimization</name>
        <uri>http://www.websiteoptimization.com</uri>
    </author>
    
    <content type="html" xml:lang="en" xml:base="http://www.websiteoptimization.com/speed/tweak/">
        Learn how to optimize the weight of a monopod tilt head. Using a fixed clamp RRS tilt head and the Desmond skeleton clamp we reduced the head weight by 25%.
    </content>
</entry>

<entry>
    <title>PPC Optimization: Gender Targeting</title>
    <link rel="alternate" type="text/html" href="http://www.websiteoptimization.com/speed/tweak/ppc-gender-targeting/" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.websiteoptimization.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=3/entry_id=431" title="PPC Optimization: Gender Targeting" />
    <id>tag:www.websiteoptimization.com,2016:/speed/tweak//3.431</id>
    
    <published>2016-12-16T22:16:03Z</published>
    <updated>2016-12-16T22:18:32Z</updated>
    
    <summary>In Google Adwords you can optimize conversion rates using gender targeting. Learn how to squeeze more leads out of your PPC spend by targeting high performing demographics singly or in combination.</summary>
    <author>
        <name>website optimization</name>
        <uri>http://www.websiteoptimization.com</uri>
    </author>
    
        <category term="PPC Optimization" />
    
        <category term="Psychology" />
    
    <content type="html" xml:lang="en" xml:base="http://www.websiteoptimization.com/speed/tweak/">
        In Google Adwords you can optimize conversion rates using gender targeting. Learn how to squeeze more leads out of your PPC spend by targeting high performing demographics singly or in combination.
    </content>
</entry>

<entry>
    <title>PPC Optimization: Age Range Targeting</title>
    <link rel="alternate" type="text/html" href="http://www.websiteoptimization.com/speed/tweak/ppc-age-targeting/" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.websiteoptimization.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=3/entry_id=430" title="PPC Optimization: Age Range Targeting" />
    <id>tag:www.websiteoptimization.com,2016:/speed/tweak//3.430</id>
    
    <published>2016-12-01T14:00:00Z</published>
    <updated>2016-12-01T15:05:01Z</updated>
    
    <summary>You can target specific age ranges in Google Adwords to optimize conversion rates. By tweaking the bids on high performing age ranges you can tilt your campaigns to those folks more likely to convert.</summary>
    <author>
        <name>website optimization</name>
        <uri>http://www.websiteoptimization.com</uri>
    </author>
    
        <category term="PPC Optimization" />
    
        <category term="Surveys and Statistics" />
    
    <content type="html" xml:lang="en" xml:base="http://www.websiteoptimization.com/speed/tweak/">
        You can target specific age ranges in Google Adwords to optimize conversion rates. By tweaking the bids on high performing age ranges you can tilt your campaigns to those folks more likely to convert.
    </content>
</entry>

<entry>
    <title>PPC Optimization: ZIP Code Targeting</title>
    <link rel="alternate" type="text/html" href="http://www.websiteoptimization.com/speed/tweak/ppc-zip-code/" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.websiteoptimization.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=3/entry_id=429" title="PPC Optimization: ZIP Code Targeting" />
    <id>tag:www.websiteoptimization.com,2016:/speed/tweak//3.429</id>
    
    <published>2016-11-11T14:26:37Z</published>
    <updated>2016-11-11T19:38:38Z</updated>
    
    <summary>Learn how to add ZIP code targeting to your PPC campaigns to boost conversion rates. By optimizing the performance of individual demographics and locations, you can  improve conversion rates to squeeze more leads out your AdWords spend. </summary>
    <author>
        <name>website optimization</name>
        <uri>http://www.websiteoptimization.com</uri>
    </author>
    
    <content type="html" xml:lang="en" xml:base="http://www.websiteoptimization.com/speed/tweak/">
        Learn how to add ZIP code targeting to your PPC campaigns to boost conversion rates. By optimizing the performance of individual demographics and locations, you can  improve conversion rates to squeeze more leads out your AdWords spend. 
    </content>
</entry>

<entry>
    <title>Using a Wordpress Caching Plugin for Website Speed</title>
    <link rel="alternate" type="text/html" href="http://www.websiteoptimization.com/speed/tweak/cache-plugin/" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.websiteoptimization.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=3/entry_id=428" title="Using a Wordpress Caching Plugin for Website Speed" />
    <id>tag:www.websiteoptimization.com,2016:/speed/tweak//3.428</id>
    
    <published>2016-10-31T18:46:46Z</published>
    <updated>2016-10-31T18:49:32Z</updated>
    
    <summary>Learn how a caching plugin can speed up your site by 22% to 58%. We test the W3 Total Cache Wordpress plugin on an actual client site.</summary>
    <author>
        <name>website optimization</name>
        <uri>http://www.websiteoptimization.com</uri>
    </author>
    
    <content type="html" xml:lang="en" xml:base="http://www.websiteoptimization.com/speed/tweak/">
        Learn how a caching plugin can speed up your site by 22% to 58%. We test the W3 Total Cache Wordpress plugin on an actual client site.
    </content>
</entry>

<entry>
    <title>Optimizing Youtube Video Loading Speed</title>
    <link rel="alternate" type="text/html" href="http://www.websiteoptimization.com/speed/tweak/youtube-videos/" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.websiteoptimization.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=3/entry_id=427" title="Optimizing Youtube Video Loading Speed" />
    <id>tag:www.websiteoptimization.com,2016:/speed/tweak//3.427</id>
    
    <published>2016-09-30T15:40:39Z</published>
    <updated>2016-09-30T15:46:52Z</updated>
    
    <summary>Using numerous Youtube videos can slow down your website. We show a JavaScript technique that substitutes static &quot;poster&quot; images for the videos speeding up page load times by nearly a factor of 5.</summary>
    <author>
        <name>website optimization</name>
        <uri>http://www.websiteoptimization.com</uri>
    </author>
    
    <content type="html" xml:lang="en" xml:base="http://www.websiteoptimization.com/speed/tweak/">
        Using numerous Youtube videos can slow down your website. We show a JavaScript technique that substitutes static &quot;poster&quot; images for the videos speeding up page load times by nearly a factor of 5.
    </content>
</entry>

<entry>
    <title>Optimizing the Arca Swiss B1 Ball Head</title>
    <link rel="alternate" type="text/html" href="http://www.websiteoptimization.com/speed/tweak/optimizing-ball-head/" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.websiteoptimization.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=3/entry_id=426" title="Optimizing the Arca Swiss B1 Ball Head" />
    <id>tag:www.websiteoptimization.com,2016:/speed/tweak//3.426</id>
    
    <published>2016-08-07T15:11:38Z</published>
    <updated>2016-08-09T22:01:23Z</updated>
    
    <summary>Extend the life of your ball head and save weight by rebuilding with lightweight components. By rebuilding our Arca Swiss B1 we saved 17.5% off its weight.</summary>
    <author>
        <name>website optimization</name>
        <uri>http://www.websiteoptimization.com</uri>
    </author>
    
    <content type="html" xml:lang="en" xml:base="http://www.websiteoptimization.com/speed/tweak/">
        Extend the life of your ball head and save weight by rebuilding with lightweight components. By rebuilding our Arca Swiss B1 we saved 17.5% off its weight.
    </content>
</entry>

<entry>
    <title>PPC Optimization: Average Income Targeting</title>
    <link rel="alternate" type="text/html" href="http://www.websiteoptimization.com/speed/tweak/ppc-income-targeting/" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.websiteoptimization.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=3/entry_id=425" title="PPC Optimization: Average Income Targeting" />
    <id>tag:www.websiteoptimization.com,2016:/speed/tweak//3.425</id>
    
    <published>2016-07-19T20:36:33Z</published>
    <updated>2016-07-19T23:20:14Z</updated>
    
    <summary>Targeting your desired audience within particular geographic area using income is a powerful tool you can use to improve your conversion rates. Average household income is just the first demographic that Google has rolled out for that purpose. Coming soon are gender, age, and parental status which could be used to further refine your campaigns. </summary>
    <author>
        <name>website optimization</name>
        <uri>http://www.websiteoptimization.com</uri>
    </author>
    
    <content type="html" xml:lang="en" xml:base="http://www.websiteoptimization.com/speed/tweak/">
        Targeting your desired audience within particular geographic area using income is a powerful tool you can use to improve your conversion rates. Average household income is just the first demographic that Google has rolled out for that purpose. Coming soon are gender, age, and parental status which could be used to further refine your campaigns. 
    </content>
</entry>

<entry>
    <title>Call Only PPC Optimization II</title>
    <link rel="alternate" type="text/html" href="http://www.websiteoptimization.com/speed/tweak/call-only-ppc-optimization/" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.websiteoptimization.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=3/entry_id=424" title="Call Only PPC Optimization II" />
    <id>tag:www.websiteoptimization.com,2016:/speed/tweak//3.424</id>
    
    <published>2016-04-30T13:00:26Z</published>
    <updated>2016-05-04T14:37:44Z</updated>
    
    <summary>Learn how adding more Call Only PPC ads can increase your conversion rate and reduce the cost of phone calls. With careful use of negative keywords, adding call only ads more than doubled our overall PPC conversion rate, and increased the number of calls at much lower cost.</summary>
    <author>
        <name>website optimization</name>
        <uri>http://www.websiteoptimization.com</uri>
    </author>
    
    <content type="html" xml:lang="en" xml:base="http://www.websiteoptimization.com/speed/tweak/">
        Learn how adding more Call Only PPC ads can increase your conversion rate and reduce the cost of phone calls. With careful use of negative keywords, adding call only ads more than doubled our overall PPC conversion rate, and increased the number of calls at much lower cost.
    </content>
</entry>

<entry>
    <title>Optimizing the Boot Time of a Lenovo T430S Laptop: Part II</title>
    <link rel="alternate" type="text/html" href="http://www.websiteoptimization.com/speed/tweak/laptop2/" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.websiteoptimization.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=3/entry_id=423" title="Optimizing the Boot Time of a Lenovo T430S Laptop: Part II" />
    <id>tag:www.websiteoptimization.com,2016:/speed/tweak//3.423</id>
    
    <published>2016-03-10T18:32:31Z</published>
    <updated>2016-03-10T18:35:34Z</updated>
    
    <summary>Learn how to speed up the boot time of your laptop with more RAM. In part two of our series we benchmark adding more RAM, a RAM disk, on top of adding a solid-state drive.</summary>
    <author>
        <name>website optimization</name>
        <uri>http://www.websiteoptimization.com</uri>
    </author>
    
    <content type="html" xml:lang="en" xml:base="http://www.websiteoptimization.com/speed/tweak/">
        Learn how to speed up the boot time of your laptop with more RAM. In part two of our series we benchmark adding more RAM, a RAM disk, on top of adding a solid-state drive.
    </content>
</entry>

<entry>
    <title>Optimizing the Boot Time of a Lenovo T430S Laptop</title>
    <link rel="alternate" type="text/html" href="http://www.websiteoptimization.com/speed/tweak/laptop/" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.websiteoptimization.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=3/entry_id=422" title="Optimizing the Boot Time of a Lenovo T430S Laptop" />
    <id>tag:www.websiteoptimization.com,2016:/speed/tweak//3.422</id>
    
    <published>2016-01-19T15:01:51Z</published>
    <updated>2016-03-10T18:38:48Z</updated>
    
    <summary>Learn how to optimize the boot time of your laptop. Upgrading to a SSD is one of the most effective ways to speed up your computer.</summary>
    <author>
        <name>website optimization</name>
        <uri>http://www.websiteoptimization.com</uri>
    </author>
    
    <content type="html" xml:lang="en" xml:base="http://www.websiteoptimization.com/speed/tweak/">
        Learn how to optimize the boot time of your laptop. Upgrading to a SSD is one of the most effective ways to speed up your computer.
    </content>
</entry>

<entry>
    <title>Case Study: Call Only PPC Ad Optimization</title>
    <link rel="alternate" type="text/html" href="http://www.websiteoptimization.com/speed/tweak/call-only-ppc/" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.websiteoptimization.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=3/entry_id=421" title="Case Study: Call Only PPC Ad Optimization" />
    <id>tag:www.websiteoptimization.com,2015:/speed/tweak//3.421</id>
    
    <published>2015-10-19T17:29:18Z</published>
    <updated>2015-11-01T16:32:31Z</updated>
    
    <summary>Call only PPC campaigns are a cost-effective way to drive phone calls to your business. In this article we test the effects of a call only campaign on the cost per call for a dental website.</summary>
    <author>
        <name>website optimization</name>
        <uri>http://www.websiteoptimization.com</uri>
    </author>
    
    <content type="html" xml:lang="en" xml:base="http://www.websiteoptimization.com/speed/tweak/">
        Call only PPC campaigns are a cost-effective way to drive phone calls to your business. In this article we test the effects of a call only campaign on the cost per call for a dental website.
    </content>
</entry>

<entry>
    <title>Case Study: PPC Optimization</title>
    <link rel="alternate" type="text/html" href="http://www.websiteoptimization.com/speed/tweak/ppc-optimization/" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.websiteoptimization.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=3/entry_id=420" title="Case Study: PPC Optimization" />
    <id>tag:www.websiteoptimization.com,2015:/speed/tweak//3.420</id>
    
    <published>2015-09-28T17:24:36Z</published>
    <updated>2015-09-29T12:50:23Z</updated>
    
    <summary>Learn how to optimize your PPC campaign to boost leads and reduce costs. We explore location targeting with multiple radii, bid adjustments, and dayparting.</summary>
    <author>
        <name>website optimization</name>
        <uri>http://www.websiteoptimization.com</uri>
    </author>
    
    <content type="html" xml:lang="en" xml:base="http://www.websiteoptimization.com/speed/tweak/">
        Learn how to optimize your PPC campaign to boost leads and reduce costs. We explore location targeting with multiple radii, bid adjustments, and dayparting.
    </content>
</entry>

<entry>
    <title>Case Study: Phone Call Tracking a Dental Website</title>
    <link rel="alternate" type="text/html" href="http://www.websiteoptimization.com/speed/tweak/call-tracking/" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.websiteoptimization.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=3/entry_id=419" title="Case Study: Phone Call Tracking a Dental Website" />
    <id>tag:www.websiteoptimization.com,2015:/speed/tweak//3.419</id>
    
    <published>2015-07-29T12:16:22Z</published>
    <updated>2015-07-30T10:34:13Z</updated>
    
    <summary>What is the optimal allocation of your online advertising budget? We compare the cost per lead of organic versus PPC advertising for a dental website.</summary>
    <author>
        <name>website optimization</name>
        <uri>http://www.websiteoptimization.com</uri>
    </author>
    
    <content type="html" xml:lang="en" xml:base="http://www.websiteoptimization.com/speed/tweak/">
        What is the optimal allocation of your online advertising budget? We compare the cost per lead of organic versus PPC advertising for a dental website.
    </content>
</entry>

<entry>
    <title>Optimizing a Complex Site for Pagespeed II</title>
    <link rel="alternate" type="text/html" href="http://www.websiteoptimization.com/speed/tweak/optimizing-pagespeed2/" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.websiteoptimization.com/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=3/entry_id=418" title="Optimizing a Complex Site for Pagespeed II" />
    <id>tag:www.websiteoptimization.com,2015:/speed/tweak//3.418</id>
    
    <published>2015-06-09T12:50:18Z</published>
    <updated>2015-06-09T15:59:35Z</updated>
    
    <summary>In Part II of our series on speed optimizing a complex site we explore caching plugins. Adding page caching to a Wordpress site nearly halved load times, and more than halved start render and TTFB times.</summary>
    <author>
        <name>website optimization</name>
        <uri>http://www.websiteoptimization.com</uri>
    </author>
    
    <content type="html" xml:lang="en" xml:base="http://www.websiteoptimization.com/speed/tweak/">
        In Part II of our series on speed optimizing a complex site we explore caching plugins. Adding page caching to a Wordpress site nearly halved load times, and more than halved start render and TTFB times.
    </content>
</entry>

</feed> 
 
