TV works.
We make it work better.

Simulmedia helps us to move away from big blocks of demographic data and get down to who our actual buyers are likely to be… so we can more precisely target them and be more effective and efficient with our media spend.

Our ultimate goal was to get more people to book travel on Choicehotels.com. [Simulmedia] outperformed some of Choice’s other traditional TV buys by as much as 20 percent or more in some cases.

[Simulmedia’s] platform has been able to uncover inventory value in counterintuitive places, which is useful both for clients targeting specific audiences, and for AMC to do increased business with clients of Simulmedia.

Simulmedia is a seamless partner to work with in order to anonymously match television viewership data with sales data, and to keep exploring other use cases as the TV landscape continues to evolve.