Brands are spending less on linear TV and more on addressable video ads, but addressable isn't yet making up the difference, says Warc.

How Americans watch TV has changed a lot in the past five years, with OTT and mobile devices now the hottest areas.

Advertisers have caught on that they need online video and mobile ads to reach today's consumers, finds digital ad spend report.

Thanks to consistent IDs from the video player and ad network, and the addition of an SDK to measure viewability, VAST 4.1 solves a raft of problems.

By tracking video ad performance for the week around Thanksgiving, Sightly shows when shoppers browse and when they buy.

The era of attribution is here. A joint solution from RhythmOne and Places lets marketers quantify in-store visits and brand lift.

A report designed to ease marketers into advanced TV attribution explains different models and highlights success strategies.

Combining live linear TV ad views with OTT has a synergistic effect, says the VAB in a report on the benefits of omnichannel marketing.