LSA Insider

November 21, 2016

Daily News: Small Biz Saturday Infographic, 6 Local SEO Resolutions, Facebook Local Awareness Ads

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Infographic: 5 Consumer Insights for Small Business Saturday (November 21, 2016) LSA Insider: “The infographic exposes the different ways and tools consumers use to find and engage with local businesses before buying offline.” 6…

Contributed by: Joe Morsello

November 21, 2016

6 Local SEO Resolutions for a Prosperous 2017

Americans are increasingly shopping online but even more, they’re using the web as a tool for product and service discovery, comparison shopping, and finding the most convenient answers to their needs. Make no mistake, traditional retail will remain strong in 2017. Amazon knows – the online retail giant is doubling down on brick and mortar…

Contributed by: Karisa Macias

November 21, 2016

Infographic: 5 Consumer Insights for Small Business Saturday

In 2015, more than 95 million U.S. consumers shopped at small businesses on Small Business Saturday. Customers aware of this American Express initiative spent $16.2 billion at independent retailers and restaurants on the day, a 14% increase versus 2014. As the data show, awareness and popularity of the #ShopSmall movement continues to grow. One of…

Contributed by: Joe Morsello

November 18, 2016

Daily News: Interview with YP CEO, Acxiom Buys Pub Data Firms, Moz Beefs Up Moz Local

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. YP CEO Jared Rowe Sees Print As Part of Stronger, ‘Blended’ Offering (November 17, 2016) LSA Insider: “Rowe argues that print has a significant role to play for some advertisers and he’s not de-emphasizing…

Contributed by: Joe Morsello

November 17, 2016

Daily News: Facebook Data Flaws, Black Friday’s Importance Wanes, MapQuest’s Location Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Advertisers Appreciate Facebook’s Nod to Transparency but Want Even More Data (November 17, 2016) AdAge: “The ad industry wants even more openness from Facebook after the social network reported new flaws in its data.”…

Contributed by: Joe Morsello

November 17, 2016

YP CEO Jared Rowe Sees Print As Part of Stronger, ‘Blended’ Offering

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I was surprised by Jared Rowe — who is quite bullish on the value of print and premise sales. The high-energy YP CEO, who joined the company from Cox Automotive Media Solutions in September, likes YP’s print assets and its local sales force. I had a chance to speak with Rowe this morning by telephone….

Contributed by: Greg Sterling

November 16, 2016

Daily News: 54% Visit Website after Review, Bridging Sales & Marketing Divide, Ad Trust Crisis

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: 54% Visit Website After Reading Positive Online Reviews (November 16, 2016) LSA Insider: “New data suggests that the website may have more influence as a means to reinforce or compliment other digital efforts.”…

Contributed by: Joe Morsello

November 16, 2016

How Marketing Providers Bridge Sales & Marketing Divide with Big Data

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Small and medium-sized businesses (SMBs) get roughly 24 contacts from advertising sales reps on a monthly basis. While not clear in the study the stat is taken from, it is implied that these contacts are calls. Despite these calls, it is widely believed cold calls are no longer effective in today’s digital marketplace. In a…

Contributed by: Joe Morsello

November 16, 2016

Data: 54% Visit Website After Reading Positive Online Reviews

The influence that a small business website has on consumer purchase decisions is often contested, with many putting a greater emphasis on listings management, social media and online reviews for example. However, new data suggests that the website may have more influence as a means to reinforce or compliment other digital efforts. According to a…

Contributed by: Joe Morsello

November 15, 2016

Daily News: Driving Results on Facebook, Making Bing “Pervasive,” xAd Raises $42.5M

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. GotU Driving “Real Results” for Small Businesses on Facebook (November 15, 2016) LSA Insider: “Recently awarded a 2016 Facebook Innovation Spotlight in the ‘Real Results’ category, GotU helps local businesses target nearby people on…

Contributed by: Joe Morsello