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Integration is the name of the game, and that goes for your technology and your personnel.
Viewpoints,
Posted 21 Mar 2017
Personalization without identification is just spam. Here's how to unlock rich demographic, psychographic, and behavioral identity profiles that enable true personalization.
Viewpoints,
Posted 16 Mar 2017
Bigger isn't always better: Data and personnel at big companies can often be working at cross-purposes. The solution: finding smart ways to make data actionable and people accountable.
Viewpoints,
Posted 13 Mar 2017
Is there a chasm between what you think you're delivering to customers, and what your customers say they're actually receiving? Here's how to cross it.
Viewpoints,
Posted 09 Mar 2017
Before revamping your rewards program, take a careful look at how it's designed. It may not be built for success.
Viewpoints,
Posted 06 Mar 2017
While the customer service industry has been an early adopter and advocate of biometric authentication, certain risks might have been overlooked that could set consumer adoption back.
Viewpoints,
Posted 03 Mar 2017
Peer-to-peer selling strategies leverage happy customers—and trust in peers—to drive revenue.
Viewpoints,
Posted 02 Mar 2017
With common-sense selection, implementation, and management, business leaders can get the most out of their CRM technology investments.
Viewpoints,
Posted 28 Feb 2017
Sure, it can be unpleasant. But blocking out time for cold calling, and sticking to it, will make you a more disciplined, focused salesperson.
Viewpoints,
Posted 23 Feb 2017
To develop and nurture a customer-driven culture, you'll need patience, hard work, and the right people in place.
Viewpoints,
Posted 22 Feb 2017
Combining unconventional messaging with tenacity can double your contact rate.
Viewpoints,
Posted 15 Feb 2017
They're still kids, but they're quickly becoming the ones who will keep your brand relevant.
Viewpoints,
Posted 13 Feb 2017
Increased transparency and an engaged, motivated sales force are among the key benefits.
Viewpoints,
Posted 10 Feb 2017
Declining enrollment is an obvious red flag, but there are other signals that your program needs a refresh.
Viewpoints,
Posted 08 Feb 2017
Radical transparency at your company may sound scary, but it's not about privacy invasion; it's about collaboration.
Viewpoints,
Posted 07 Feb 2017
As global data grows at an exponential rate, sales and marketing pros will need intelligent solutions more than ever.
Viewpoints,
Posted 02 Feb 2017
Making all of your middle-performing reps even slightly better can lead to big gains for your bottom line.
Viewpoints,
Posted 27 Jan 2017
Marketing budgets will go to waste if customers continually drop out of poor user experiences.
Viewpoints,
Posted 24 Jan 2017
Here are four keys to inspiring loyalty in the digital, data-driven, omnichannel era.
Viewpoints,
Posted 18 Jan 2017
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