About Archer Avenue
The value of an advertisement is best measured by the quality of the audience it reaches.
Since 2009, Archer has been matching great sponsors with the best podcasts and the smartest audience.
Advertisers: Reach the Best Audience
Reach highly engaged designers, developers, business owners, and tech-savvy consumers.
1. The Perfect Match
We take the time to work with you one-on-one to make sure your ad runs on the shows you’re interested in, and can recommend shows that best fit your target audience. We take the pain out of nailing-down independent podcasters. Help us get familiar with what you’re looking for by taking a second to fill out the Inquiry Form.
2. Create & Deliver
Tell us what makes your company great! Our creative team works with you to make the perfect read, using your custom tracking URL and offer codes! We’ll get the read to the hosts and they’ll deliver a professional, high quality, endoresement-style ad to the best and most engaged audience around.
3. Enjoy Your Ad
Scrubbing through an hour long show or emailing mp3 files back and forth? That’s so 2013. Log into our super-simple Portal and listen your awesome spot. It’s fully equipped with audio players that jump straight to your ad in the show, and provides handy, real-time statistics.
Podcasters: Let Us Do The Work
Your podcast is awesome. We’ll find you great sponsors and handle all the details.
1. Join Archer
We’ll pitch your show to our roster of great sponsors to find the perfect match for your podcast. We create custom spots based on your show and audience, and you set the number of ads for your shows and have final approval for every sponsor we book for you.
2. Make Awesome Podcasts
Do what you do best: make awesome shows with the ads we’ve prepared for you. Host your audio files anywhere you like – our podcast tracker handles everything and provides you with real-time download stats, performance, and more. It couldn’t be easier.
3. Get Paid
We take a comission and pay you electronically every month, like clockwork. Forget about chasing after sponsors and waiting for ‟checks in the mail”. We handle everything so you can focus on creating the best shows. It’s that easy.
If each episode of your podcast recieves at least 50,000 downloads in the first 30 days, please contact us.
Ad Samples: What They Sound Like
We deliver your message as in an endorsement style that’s a seamless part of the show.
Merlin Mann & Dan Benjamin on Back to Work talking about PDFpen Scan+
Katie Floyd on Mac Power Users talking about 1Password
Myke Hurley on Command+Space talking about New Relic
Jason Snell on The Incomparable talking about Squarespace
Haddie Cooke on The Frequency talking about Hover.com
David Sparks on Mac Power Users talking about TextExpander
Dan Benjamin on QUIT! talking about LegalZoom
Our Shows
We represent a number of networks with over 100 great podcasts, like the ones below.
Each week, join game developer Brianna Wu, game journalist Maddy Myers, technology journalist Georgia Dow and game enthusiast Steve Lubitz as they analyze the week’s biggest stories in the video game industry from different perspectives.
Hosted by Brianna Wu, Georgia Dow, Maddy Myers, and Steve Lubitz.
Back to Work is an award winning talk show about productivity, communication, work, barriers, constraints, tools, and more.
Hosted by Merlin Mann and Dan Benjamin.
Grit, the show formerly known as Quit, is about change, the challenges of improving your career, making tough decisions, and starting something awesome.
Hosted by Dan Benjamin
DLC is your weekly audio tour of the latest in video games and tabletop entertainment. Hosts Jeff Cannata and Christian Spicer are joined every week by the best damn gaming experts on the planet as well as YOUR phone calls! Disagree, Like, or Comment by Direct Live Call-in or in the Designated Lobby Chat! It is the gaming show Decided by Listener Contribution. DLC, the Digital Lifestyle Companion for gamers who Don't Like Cynicism.
Hosted by Jeff Cannata.
The award winning Big Web Show features special guests and topics like web publishing, art direction, content strategy, typography, web technology, and more. It's everything web that matters.
Hosted by Jeffrey Zeldman.
Learn about getting the most from your Apple technology with focused topics and workflow guests. Creating Mac Power Users, one geek at a time since 2009.
Hosted by David Sparks and Katie Floyd.
The Joy the Baker Podcast is a weekly, candid look behind the scenes of Joy's popular blog. They talk about recipes, photography, blog life, being a mom, not being a mom, married life, dating life, and... candy. It's silly. It's funny, and they want you to be there.
Hosted by Joy Wilson and Tracy Benjamin.
Latest in Paleo is a weekly podcast that delivers the latest health and fitness news from a unique perspective where scientific evidence intersects with evolutionary clues.
Hosted by Angelo Coppola.
What Our Advertisers Are Saying
We’ve never been big on advertising but Archer Avenue’s all around high quality led us to try it out. The respect our ad was given really blew us away, and the caliber of the other sponsors as well as [their] professionalism convinced us we made a good decision. The best part is knowing that everyone who hears about GitHub on 5by5 is someone we want hearing about GitHub.
Chris Wanstrath, GitHub
Archer Avenue has been a valuable long term partner of ours in helping to increase awareness of our platform. The team at Archer Avenue genuinely cares about the companies they work with, and that comes through in every ad.
Ryan Stansky, Squarespace
Archer has been a surprisingly effective advertising channel for us. There’s no doubt the talent on their networks is top notch, but we’ve been amazed at how many people have joined MailChimp as a result of hearing our ads. Our goal in sponsoring is essentially a branding exercise - that so many listeners end up becoming MailChimp customers is icing on the cake.
Mark DiCristina, MailChimp
The thing about advertising with Archer is you know your sponsorships will reach customers who actively seek and use quality products. It’s an audience that appreciates a good relationship with service providers. A side benefit is the back catalog of shows. Your ad can still reach people months after originally airing because new listeners come along all the time.
Brian Stucki, macminicolo.net
We’re not big on advertising or marketing, so for us the key thing is a good fit with a vibrant community that "gets us". That’s exactly what happened with our sponsorship. When we became a sponsor, it was like we were suddenly embraced by a wide spectrum of innovators, geeks and power users. Archer was hitting the sweet spot for our core demographic. Measurable results followed.
Mark Jeftovic, easyDNS
Our Team
We know podcasting because we are podcasters (at 5by5) and obsessive podcast listeners.
Dan Benjamin
Founder & CEO
Haddie Cooke
Account Director
Shlok Vaidya
Business Analyst
Bailea Van Den Brink
Sales Associate
Dan is the founder of Archer Avenue, which began as the ad agency within 5by5, the podcast network he launched in 2009, now one of the largest and most prominent podcast networks. Dan is a broadcaster, programmer, and designer, and has written for A List Apart and O’Reilly.
Dan's lifelong love for talk radio and podcasting give him a strong sense for finding the best sponsors for the right broadcasts.
Haddie Cooke joined the Archer Avenue team in 2012 as our first full-time employee. She worked side-by-side with Dan at 5by5 as Sr. Producer, but her enthusiasm, energy, knack for problem solving, and easy-going nature lead to her current role as Account & Sales Manager, where she works with advertisers to create the perfect campaign and find the best match between sponsor, show, and audience.
You know that great ad spot you just heard on your favorite podcast? There's a good chance she wrote it.
Shlok Vaidya has a background in building technology and content businesses. He once wrote a fictional book about Apple and used to work in counterterrorism. Shlok started as a podcast guest but began advising 5by5 and Archer Avenue on strategy and growth. He now works to expand the number of world class shows, advertisers, and, of course audience members.
Shlok's wide range of experiences help the team know to how to match new kinds of sponsors to an ever-growing list of broadcasts.
Bailea van den Brink studied Sociology and Advertising at the University of Texas at Austin. With an ever growing interest in design, technology, and marketing, she continues to explore her passion as Archer's Sales Associate by matching sponsors with the most receptive audience.
