Social-First Strategy: The Ultimate Growth Driver
Social media drives business results. But with TikTok facing a potential ban, influencers and marketers reeling from platform fragmentation, and the rise of AI-generated content making it difficult to tell what’s real from what’s fake, it’s safe to say the social world is being rocked. At Social Media Week, we'll unpack the strategies, tips, case studies, tech and platforms you need to move your business forward during this complex era.
Designed for CMOs, content creators, social media managers and everyone in between, #SMW is your chance to learn, share, and connect with the masterminds behind the most unforgettable brands and viral campaigns. Dive into the world of influencers, tap into pop culture, partner with top agencies, and keep your audience hooked across the latest channels. With three days of mindful insights, wildly creative energy, and stage time for your favorite social leader's favorite social leader, this is a can’t-miss event for marketers of all sizes to make sense of it all.
@ADWEEK
#SMW
Past Speakers at Social Media Week:
Just some of the creators, marketers, and icons who've been on the ADWEEK stage
Alphonzo TerrellCo-founder and Chief Executive Officer
SPILL
Roxy YoungChief Marketing and Consumer Experience Officer
Kate Kenner ArchibaldChief Marketing Officer
Dash Hudson
Arinze EmeagwaliBrand Marketing Lead
Megan Thee StallionGRAMMY-Winning Recording Artist, Philanthropist and Entrepreneur
Taylor MontgomeryChief Marketing Officer, North America
Taco Bell
Katherine ChanGlobal Head of Social Media
Duolingo
Kahlil GreeneContent Creator
Gen Z Historian
Rachel ApirianHead of Social Media and Content Marketing
The Female Quotient
Irina NovoselskyChief Executive Officer
Hootsuite
Hannah BernerComedian, Podcaster, and Content Creator
Kristi O'BrienGeneral Manager, Brand Platform
LTK
Tulani AndréVice President of Social Media
National Geographic
Minou ClarkSenior Vice President of Digital
11:11 Media
Robyn DelmonteCreator and Brand Consultant
GirlBoss Town
Passes
Save 35% on select Passes
UNtil february 4.
Brand and Marketer Pass
Agency and Media Pass
Technology, Software, Solution Provider Pass
Metropolitan Pavilion
125 W 18th St, New York, NY 10011






