sgt. pepper’s and process
I was twelve years old when Sgt. Pepper’s Lonely Hearts Club Band came out. I vividly remember sitting in the barbershop where I often wasted time when someone walked in with the album in his hands. In the intervening fifty years, I’ve listened to it hundreds of times.
It made no sense to me that anyone would want to remix it (except as a way to generate sales) and I didn’t think it was worth trying to improve upon something that was so good. I didn’t expect to ever listen to the new version. Now I’m not so sure.
I’ve had a chance to hear several interviews with Giles Martin (the son of the legendary Beatles producer, George Martin), who did the remix. It was fascinating to listen to him talk about the recording process then and the remake of the album now (and hear snippets from the different versions).
The amazing thing is that Martin had available to him all of the original tapes from the sessions long ago. Not just the individual tracks – which were miraculously combined in ways to use the four-track technology of the day to produce something truly remarkable – but the voices of the Beatles as they worked on the ideas. In addition, he had recording journals which described in minute detail what was sped up here, what was spliced there, and what was tried but discarded.
It all made me think about a different collective pursuit: investing within an organization.
What if there were recordings of team meetings and you (as a prospective investor) could listen to them? How much do we really know about the pieces that go into the decision making process? About what is explored and rejected? About what compromises are made? About how people work together?
Usually, we know almost nothing about process. We have apocryphal stories and that’s about it. We hear the beautiful music of good performance and assume that the process behind it is beautiful too. Probably not.
We don’t have those tapes and we don’t have those session notes. If we did, we’d have a better chance of assessing what was skill and what was luck – and identifying the rare instances where someone thinks about the world in a way that others never had.
If you tried to diagram the recording process for Sgt. Pepper’s, it wouldn’t look anything like the formulaic approach that you see in a typical asset manager pitch book. Perhaps that should tell us something about what you need to do to create a record that is unique and lasting.
