In the third quarter of 2016, Google and Facebook accounted for a full 99 percent of advertising growth. In this issue, we examine the impact of this emergent duopoly on media and marketing across the globe. It’s an exciting if not scary time to be a publisher, and we expect this pair’s aggressive growth to bring the nimble opportunities ahead.
Live networking, editorial discussion, and a special industry speaker will focus on the era of duopoly: the primacy of Facebook and Google in a platform-dominated world. Is there room for a Number 3?