Procter & Gamble

Old Spice Newsroom

See All P&G Newsrooms

Old Spice Featured News Releases

February 7, 2017
Bar Soap and Body Wash Unite for the First Time with NEW DUO from Olay, Ivory and Old Spice
First NEW cleansing form to be introduced in over 20 years based on evolving consumer habits
Today Olay, Ivory and Old Spice introduced the latest innovation across Procter & Gamble’s Personal Cleansing Category: DUO. DUO is a dual-sided body cleansing buffer that revolutionizes the look and feel of clean. It is the first time that a brand unites the clean of a bar,...
February 6, 2017
Old Spice Introduces Hydro Wash Body Wash to Its Hardest Working Collection, Showering Guys with Ultra Superior Hydration, Cleansing Power and a Legendary New Scent
New “Don’t Smell Yourself Short” Integrated Campaign Reveals New Product and Scent Innovation and Brings Back The Legendary Man for an Encore Performance
Old Spice, the manliest grooming brand on the planet, announces new Hydro Wash body wash, the brand’s latest legendary product innovation and newest addition to its Hardest Working Collection. Offering superior hydration with over 20% hydro-moisturizing complex, new Hydro Wash...
August 23, 2016
Old Spice Names NFL Super Bowl MVP Von Miller as New Old Spice Guy to Represent the Legendary Performance of the Hardest Working Collection
The 4-Time Pro Bowl Selection, Style Iconoclast and Chicken Farmer Joins Forces with the No. 1 Male Anti-Perspirant/Deodorant and Body Wash Brand in the U.S. for Legendary NFL Season
Old Spice, the “Greatest Smell in the NFL,” announced today it has teamed up with star Denver Broncos linebacker Von Miller. Miller will be the face of its 2016 NFL campaign featuring the brand’s Hardest Working Collection performance lineup, Old Spice’s most powerful anti...
April 28, 2016
Old Spice Gives 2016 NFL Draft Class a “Smellcome to the NFL” with the Legendary Performance of the New Hardest Working Collection Lineup
Smellcome to the NFL Kits include the new Hardest Working Collection of anti-perspirants/deodorants and body washes delivering performance for guys who demand more from their grooming products. Old Spice, the "Official Deodorant and Body Wash of the NFL," teams up with expected top picks Ezekiel Elliott and Laquon Treadwell to share 2016 NFL Draft week experiences with Draft Day Facebook Live chat.
Old Spice, the “Official Deodorant and Body Wash of the NFL,” is equipping future NFL stars with the performance of the new Hardest Working Collection of anti-perspirant/deodorants and body washes, providing prospective draftees with the confidence they need to succeed in...
April 15, 2016
Old Spice Partners with Tough Mudder to Provide the Ultimate Proving Ground for Its New Hardest Working Collection of Anti-Perspirants and Body Washes
Old Spice is teaming up with Tough Mudder as the official Men’s Body Wash and Anti-Perspirant/Deodorant Partner of the rigorous obstacle course series, offering the perfect proving ground for guys to test the legendary performance of the new Old Spice Hardest Working...
January 6, 2016
Old Spice Ups Innovation, Performance Ante with New Hardest Working Collection Line of Anti-Perspirant/Deodorants and Body Wash
Legendary Protection for Legendary Men integrated marketing campaign introduces new Old Spice character. Humorous digital infomercial series supports relaunch of 1-800-PROVE-IT money back guarantee. Old Spice teams up with Tough Mudder as the official Men’s Body Wash and Anti-Perspirant/Deodorant Partner of the rigorous obstacle event series.
Old Spice is taking performance to legendary extremes with the introduction of the new Hardest Working Collection product line, offering the most powerful Old Spice anti-perspirants and body washes in the world.

Old Spice Featured Video

Old Spice News Releases

More Old Spice news

Advanced Search

Media Contacts

Contact a member of the Old Spice Media Relations Team.

Search Old Spice Newsroom

Social Media

Visit us on Facebook, follow us on Twitter or subscribe to our YouTube page.

Old Spice Tweets

Tune in for the final, exhilarating act of our Valentine's Day livestream right here, right now: https://t.co/QKjTNFwlSo-4 min 31 sec ago

Help us help him help you, right now. https://t.co/QKjTNFwlSo https://t.co/7nzXkyMC56-1 hour 14 min ago

Help us help him help you, right now. https://t.co/AN103pT7zx https://t.co/qx0B5Nfcfe-1 hour 33 min ago

Help us help him help you. 1pm PST/4pm EST https://t.co/AN103pT7zx https://t.co/YpVsmB8yC7-2 hours 26 min ago

Nervous about ruining V-Day by framing your date for treason? Practice with the Simu-Date-Her Date Simulator! RSVP:… https://t.co/09zKEnRfIB-2 days 1 hour ago

Touching lives, improving life. P&G™

Procter & Gamble. All claims valid only in the U.S.
Business Wire NewsHQ℠