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August 11, 2016
In Sport and for Gender Equality, One Win Leads to Another
UN Women, IOC and Always join to celebrate the community-based sports programme to build leadership skills & confidence of adolescent girls as part of the 2016 Rio Olympic legacy
Coinciding with the beginning of the 2016 Summer Olympic Games in Rio de Janeiro, Brazil, UN Women, the International Olympic Committee (IOC) and Always/Whisper celebrated the ‘One Win Leads to Another’ initiative, a programme that empowers women and girls through sport....
August 8, 2016
Always® Strives to Keep Girls in Sports by Teaming Up with Organizations to Provide Access and Support for Girls Everywhere to Keep Playing #LikeAGirl
Latest Always® Survey Reveals Nearly Seven in Ten Girls Do Not Feel Encouraged to Play Sports*
Today, Always® announces that it is teaming up with organizations around the world to contribute to the goal of keeping girls in sports through the Always® #LikeAGirl – Keep Playing program. Coinciding with the beginning of the 2016 Summer Olympic Games in Rio, Always® is...
July 22, 2016
ADDING MULTIMEDIA Meghan Trainor Dares to Wear What She Wants for The Untouchable Tour Sponsored by The Radiant Collection
The Tampax ® and Always ® Radiant Collection joins Meghan Trainor as an Official Tour Sponsor to Encourage Girls to Wear What They Want Every Day of the Month
Grammy-winning Best New Artist Meghan Trainor is teaming up with The Radiant Collection, from Procter & Gamble’s (P&G) leading feminine protection brands Tampax^® and Always^® during her “Untouchable Tour,” to encourage girls to have the confidence to wear what they...
June 28, 2016
Half of Girls Quit Sports By the End of Puberty*: New Always® #LikeAGirl Video Examines Cause – together with Olympic gold medalist Alex Morgan - Encourages Girls Everywhere to Keep Playing #LikeAGirl
Latest Always Survey Reveals More than Two-Thirds of Girls Feel They Do Not Belong in Sports*
How many times have we heard comments like “girls shouldn’t play that sport” or seen girls’ teams playing in half-filled arenas? What impact does this have on girls and their desire to play sports throughout puberty? These are critical questions that Always, leader in global...
March 2, 2016
Are Emojis Limiting Girls? New Always® #LikeAGirl Video Takes a Closer Look at How Girls’ Favorite Language Limits Them to Stereotypes; Encourages Girls to Rally for Change
Latest Always Survey Reveals 67% of Girls Say That the Available Female Emojis Imply That Girls Are Limited in What They Can Do*
Playing princess, getting their nails done, dancing in bunny ears – is this a true representation of all the things that girls do? That’s the question you might ask if you take a critical look at how girls are portrayed in emojis, one of the fastest growing language in the world...
November 9, 2015
New Survey from Always Discreet™ Bladder Protection Reveals Sensitive Bladders Can Make U.S. Women Feel Nearly a Decade Older
This National Bladder Health Awareness Month, Always Discreet Encourages the 40 Million Women with Sensitive Bladders to Speak Up & Live their Best Life
Crow’s feet, yes. Grey hair, definitely. But did you ever think your bladder could make you feel older? Nearly 13 million American women with sensitive bladders say their bladder leaks make them feel about nine years older than they actually are, according to a new IPSOS survey...