Active users of Verizon’s online account management tool, My Verizon, save the company $1B a year by diverting calls and also offer a 40% lower risk to churn. With the aim of amplifying these numbers, Verizon tasked Moxie with enhancing the My Verizon experience. The goal: make it easier than ever for customers to manage all aspects of their accounts online. So Moxie’s cross-functional team honed in on high-need, high-volume pages and — with technical precision and finesse — redesigned, migrated and optimized these flows across all platforms. The newly transformed My Verizon experience not only increased customer satisfaction, but also delivered millions of dollars in savings from decreased call-in rates and hundreds of thousands of dollars in accessory revenue. And that was just phase 1. We’re poised to deliver even bolder results in the phases to come.

Every year, Moe’s Southwest Grill holds an event to show its appreciation to its loyal fans: Free Queso Day. As the brand’s media partner, Moxie has been there to wield omni-channel clout to help drive the event’s success. But in 2015, Moe’s approached us with an even bigger ask: it wanted that year’s event — the rock-‘n’-roll-themed Quesopalooza — to go viral. Knowing that Moe’s fans are famously engaged across social and mobile, content was key. Enter Moxie’s Unit3C, a nimble, cross-specialty team focused on creating original, buzz-worthy content for our clients. Unit3C developed a socially driven, cross-channel campaign that brought Quesopalooza to life in all its rock-‘n’-roll and free cheese glory. Fans quickly got amped, and — within a matter of hours — we had set in motion the most talked about Free Queso Day ever.

UPS needed a college football campaign that would speak to the brand’s core small business audience while still connecting with fans. As we began exploring ideas, we soon discovered that game day transforms sleepy college towns into fanatic football metropolises. Small business owners have to make a lot of big plays to handle this massive transformation — and UPS is there to help them do it. We brought our story to life though an engaging, cross-channel campaign featuring a video series, promoted posts and influencer content. And to build momentum, we launched a national social contest to find favorite spots in each town to name as official “UPS Football Town Business Landmarks.” By the campaign’s end, fans were charged up, hometowns were bursting with pride and — best of all — UPS emerged as a true game day hero.

In 2015, Bernzomatic wanted to ignite the interest of DIYers, professionals, outdoor enthusiasts and culinary artists. To engage this audience, the brand had to re-engineer its digital presence and approach. So Moxie created a website experience anchored in the insight that when people are inspired, they take action. From the moment visitors land on Bernzomatic’s homepage, they are invited to imagine, discover and create. They are served up an array of fire-based projects paired with Bernzomatic products. With one click, users can move through step-by-step instructions, view product-in-use imagery and find out which products and accessories are ideal for that specific project. The result is an agile, inventive and engaging digital experience that moves consumers from awareness to purchase — all through the lens of igniting the imagination.

Moxie has been Chick-fil-A’s Social Media Agency of Record for nearly a decade. When it launched its new premium coffee, Chick-fil-A decided to celebrate by offering customers a free cup of java the entire month of February. To capture the spirit of the brand and the magic of free coffee, Moxie developed a social campaign that honed in on what makes any day special — starting it off right. At the core of our effort was a video that posed the question, “What’s your good morning?” and then invited consumers to respond. At launch, the goal was to give away 300% more coffee than was sold on a typical day. Within a week, we were tracking toward 900%. That kind of success made for some really good mornings.

In 2008, Moxie partnered with long-time client Ainsworth Pet Nutrition to a launch a new premium pet food brand: Rachael Ray Nutrish. The effort was a massive success, and as Nutrish continued to bypass every benchmark we set year over year, Moxie focused on accelerating its momentum. We dug into every element of the marketing mix and leveraged data to ensure each was working at maximum capacity. From packaging, TV and retail to digital, social, influencer programs and analytics, we revamped, re-engineered and recharged the brand — all with the aim of enhancing the consumer experience to drive purchase. The results were phenomenal. With record sales week after week, Nutrish is now the fastest-growing super premium pet food brand in the U.S.