What's Your
Marketing Technology IQ?
Think you are a martech genius? Know your marketing technology stack inside and out? Find out by taking the “What’s your Marketing Technology IQ” quiz!
After getting your score, challenge a friend or colleague to beat your results, sign up for MarTech conference news and more. Good luck!
Think you are a marketing genius? Know your MarTech stack inside and out? Find out by taking the “What’s your marketing IQ” quiz and challenge your friends and colleagues to beat your score!
(This quiz should take 3 minutes or less.)
How many marketing technology vendors are there in the world today?
How many marketing technology vendors are there in the world today?
Less than 10
Less than 10
Less than 10
Between 10 and 100
Between 10 and 100
Between 10 and 100
Between 100 and 1,000
Between 100 and 1,000
Between 100 and 1,000
Between 1,000 and way too #$%& many to count
Between 1,000 and way too #$%& many to count
Between 1,000 and way too #$%& many to count
Which of the following marketing technology acronyms is INCORRECT?
Which of the following marketing technology acronyms is INCORRECT?
CRM = Customer Relationship Management
CRM = Customer Relationship Management
CRM = Customer Relationship Management
SRP = Social Relationship Platform
SRP = Social Relationship Platform
SRP = Social Relationship Platform
DMP = Data Management Platform
DMP = Data Management Platform
DMP = Data Management Platform
MAP = Miracle Automatic Prospects
MAP = Miracle Automatic Prospects
MAP = Miracle Automatic Prospects
Which of the following is the most common definition of a "marketing stack"?
Which of the following is the most common definition of a "marketing stack"?
A big sandwich that feeds everyone on the marketing team for lunch
A big sandwich that feeds everyone on the marketing team for lunch
A big sandwich that feeds everyone on the marketing team for lunch
The pile of work that the rest of the company is demanding from marketing this week
The pile of work that the rest of the company is demanding from marketing this week
The pile of work that the rest of the company is demanding from marketing this week
The management hierarchy in the marketing department
The management hierarchy in the marketing department
The management hierarchy in the marketing department
The collection of marketing technologies that your company has adopted
The collection of marketing technologies that your company has adopted
The collection of marketing technologies that your company has adopted
Which of the following terms is not an agile management methodology concept?
Which of the following terms is not an agile management methodology concept?
Waterfall
Waterfall
Waterfall
Scrum
Scrum
Scrum
Sprints
Sprints
Sprints
User stories
User stories
User stories
Buzz-word bingo time! ABM has been gaining traction as one of the hottest buzzwords lately. What does it stand for?
Buzz-word bingo time! ABM has been gaining traction as one of the hottest buzzwords lately. What does it stand for?
Account Based Marketing
Account Based Marketing
Account Based Marketing
Account Based Messaging
Account Based Messaging
Account Based Messaging
Applied Basic Modeling
Applied Basic Modeling
Applied Basic Modeling
Automatic Buzzword Mastery
Automatic Buzzword Mastery
Automatic Buzzword Mastery
When you hear the word "unicorn," which definition pops into your mind first?
When you hear the word "unicorn," which definition pops into your mind first?
A rapidly growing tech company valued at more than $1 billion
A rapidly growing tech company valued at more than $1 billion
A rapidly growing tech company valued at more than $1 billion
A hybrid professional who is brilliant at both marketing and technology
A hybrid professional who is brilliant at both marketing and technology
A hybrid professional who is brilliant at both marketing and technology
A horse-like creature with a pointy horn on its forehead
A horse-like creature with a pointy horn on its forehead
A horse-like creature with a pointy horn on its forehead
What's so unique about corn?
What's so unique about corn?
What's so unique about corn?
Some capabilities of a Marketing Automation Platform (‘MAP’) include:
Some capabilities of a Marketing Automation Platform (‘MAP’) include:
Email marketing
Email marketing
Email marketing
Campaign management
Campaign management
Campaign management
Lead scoring
Lead scoring
Lead scoring
All of the above
All of the above
All of the above
When you hear the word "SaaS", what comes to mind first?
When you hear the word "SaaS", what comes to mind first?
Software-as-a-service
Software-as-a-service
Software-as-a-service
Software-and-a-subscription
Software-and-a-subscription
Software-and-a-subscription
Isn't that an ingredient in root beer?
Isn't that an ingredient in root beer?
Isn't that an ingredient in root beer?
Teenagers talking back to their parents
Teenagers talking back to their parents
Teenagers talking back to their parents
Which of the following is an example of "programmatic thinking" in marketing?
Which of the following is an example of "programmatic thinking" in marketing?
If/then logic in a marketing automation campaign
If/then logic in a marketing automation campaign
If/then logic in a marketing automation campaign
Rules for dynamic personalization of web experiences
Rules for dynamic personalization of web experiences
Rules for dynamic personalization of web experiences
Functionality in interactive content (such as the scoring of this quiz!)
Functionality in interactive content (such as the scoring of this quiz!)
Functionality in interactive content (such as the scoring of this quiz!)
All of the above
All of the above
All of the above
