<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>eMarketer Articles and Newsroom Posts</title><description>Internet, Business &amp;amp; Ecommerce Statistics: Email Marketing &amp;amp; Online Market Research</description><link>http://www.emarketer.com</link><language>en-us</language><copyright>Copyright 2022 Insider Intelligence Inc. All Rights Reserved.</copyright><managingEditor> (Managing Editor)</managingEditor><atom:link href="http://feeds.emarketer.com/Articles.xml" rel="self" type="application/rss+xml" /><item><title>Newsroom: Buy Now Pay Later Transactions Will Surpass $100 billion by 2024</title><description>June 22, 2022 (New York, NY) &amp;#226;€“ Will Apple&amp;#226;€™s entry into the buy now, pay later (BNPL) space upend the already competitive industry? That&amp;#226;€™s the question many are trying to [&amp;amp;#8230;]</description><link>https://www.emarketer.com/newsroom/index.php/buy-now-pay-later-transactions-will-surpass-100-billion-by-2024/</link><pubDate>Wed, 22 Jun 2022 04:01:00 GMT</pubDate><guid>https://www.emarketer.com/newsroom/index.php/buy-now-pay-later-transactions-will-surpass-100-billion-by-2024/</guid></item><item><title>Newsroom: US Ecommerce Will Cross $1 Trillion in 2022</title><description>Amazon&amp;#226;€™s share declines for first time; Apple surpasses eBay in online sales June 14, 2022 (New York, NY) &amp;#226;€“ This year will mark a major US retail milestone, as ecommerce [&amp;amp;#8230;]</description><link>https://www.emarketer.com/newsroom/index.php/us-ecommerce-will-cross-1-trillion-in-2022/</link><pubDate>Tue, 14 Jun 2022 04:01:00 GMT</pubDate><guid>https://www.emarketer.com/newsroom/index.php/us-ecommerce-will-cross-1-trillion-in-2022/</guid></item><item><title>Newsroom: Twitter MAUs Set to Grow Just 1.5% This Year</title><description>May 10, 2022 (New York, NY) &amp;#226;€“ Elon Musk has his work cut out for him as he takes the reigns at Twitter. Worldwide user growth will be essentially flat [&amp;amp;#8230;]</description><link>https://www.emarketer.com/newsroom/index.php/twitter-maus-set-to-grow-just-1-5-this-year/</link><pubDate>Tue, 10 May 2022 04:01:00 GMT</pubDate><guid>https://www.emarketer.com/newsroom/index.php/twitter-maus-set-to-grow-just-1-5-this-year/</guid></item><item><title>Newsroom: 34 Million US Adults Own Cryptocurrency</title><description>3.6 million will pay with crypto in US; payment value to spike 70% in 2022 &amp;amp;#160; April 20, 2022 (New York, NY) &amp;#226;€“ Cryptocurrency usage will continue its meteoric rise, [&amp;amp;#8230;]</description><link>https://www.emarketer.com/newsroom/index.php/34-million-us-adults-own-cryptocurrency/</link><pubDate>Wed, 20 Apr 2022 04:01:00 GMT</pubDate><guid>https://www.emarketer.com/newsroom/index.php/34-million-us-adults-own-cryptocurrency/</guid></item><item><title>Newsroom: TikTok Ad Revenues to Surpass Twitter and Snapchat Combined</title><description>Worldwide revenues will triple in 2022 &amp;amp;#160; April 11, 2022 (New York, NY) &amp;#226;€“ TikTok&amp;#226;€™s worldwide ad revenues will triple this year and surpass that of two competitors combined, according [&amp;amp;#8230;]</description><link>https://www.emarketer.com/newsroom/index.php/tiktok-ad-revenues-to-surpass-twitter-and-snapchat-combined/</link><pubDate>Mon, 11 Apr 2022 04:01:00 GMT</pubDate><guid>https://www.emarketer.com/newsroom/index.php/tiktok-ad-revenues-to-surpass-twitter-and-snapchat-combined/</guid></item><item><title>Newsroom: Insider Intelligence Slashes Ad Spending Forecast for Russia and Eastern Europe Amid Conflict</title><description>Total media ad spend in Russia to drop nearly 50% &amp;amp;#160; March 30, 2022 (New York, NY) &amp;#226;€“ Insider Intelligence expects the ongoing war in Ukraine to have a significant [&amp;amp;#8230;]</description><link>https://www.emarketer.com/newsroom/index.php/insider-intelligence-slashes-ad-spending-forecast-for-russia-and-eastern-europe-amid-conflict/</link><pubDate>Thu, 31 Mar 2022 04:01:00 GMT</pubDate><guid>https://www.emarketer.com/newsroom/index.php/insider-intelligence-slashes-ad-spending-forecast-for-russia-and-eastern-europe-amid-conflict/</guid></item><item><title>Newsroom: Amazon Music Overtakes Pandora as No. 2 in the US</title><description>Spotify still No. 1 by wide margin February 24, 2022 (New York, NY) &amp;#226;€“ Pandora, once the dominant player in terms of digital music streaming, will be eclipsed by Amazon [&amp;amp;#8230;]</description><link>https://www.emarketer.com/newsroom/index.php/amazon-music-overtakes-pandora-as-no-2-in-the-us/</link><pubDate>Thu, 24 Feb 2022 04:01:00 GMT</pubDate><guid>https://www.emarketer.com/newsroom/index.php/amazon-music-overtakes-pandora-as-no-2-in-the-us/</guid></item><item><title>Newsroom: Carvana Now Among Top 10 US Retailers by Ecommerce Sales</title><description>Carvana is America&amp;#226;€™s fastest-growing e-tailer &amp;amp;#160; February 23, 2022 (New York, NY) &amp;#226;€“ Americans have taken to buying cars online, so much so that ecommerce car dealer Carvana is now [&amp;amp;#8230;]</description><link>https://www.emarketer.com/newsroom/index.php/carvana-now-among-top-10-us-retailers-by-ecommerce-sales/</link><pubDate>Wed, 23 Feb 2022 04:01:00 GMT</pubDate><guid>https://www.emarketer.com/newsroom/index.php/carvana-now-among-top-10-us-retailers-by-ecommerce-sales/</guid></item><item><title>Newsroom: TikTok surpassed YouTube as the third-most-popular influencer platform among US marketers in 2021</title><description>TikTok will have more US users than Snapchat and Pinterest in 2022 &amp;amp;#160; January 24, 2022 (New York, NY) &amp;#226;€“ YouTube is the &amp;#226;€œOG&amp;#226;€ of influencer marketing platforms, and it&amp;#226;€™s [&amp;amp;#8230;]</description><link>https://www.emarketer.com/newsroom/index.php/tiktok-surpassed-youtube-as-the-third-most-popular-influencer-platform-among-us-marketers-in-2021/</link><pubDate>Mon, 24 Jan 2022 04:01:00 GMT</pubDate><guid>https://www.emarketer.com/newsroom/index.php/tiktok-surpassed-youtube-as-the-third-most-popular-influencer-platform-among-us-marketers-in-2021/</guid></item><item><title>Newsroom: US mortgage debt to surpass $14 trillion in 2022</title><description>January 12, 2022 (New York, NY) &amp;#226;€“ The total value of residential mortgage debt in the US will continue to experience solid growth into 2022 and 2023. In our inaugural [&amp;amp;#8230;]</description><link>https://www.emarketer.com/newsroom/index.php/us-mortgage-debt-to-surpass-14-trillion-in-2022/</link><pubDate>Wed, 12 Jan 2022 04:01:00 GMT</pubDate><guid>https://www.emarketer.com/newsroom/index.php/us-mortgage-debt-to-surpass-14-trillion-in-2022/</guid></item><item><title>Article: Marketing in China: Can Machine Learning Solve the ROI Problem?</title><description>William Bao Bean, managing director of Chinaccelerator, explains how investments in artificial intelligence and machine learning are helping marketers improve user targeting and return on investment.</description><link>http://www.emarketer.com/Article/Marketing-China-Machine-Learning-Solve-ROI-Problem/1016879</link><pubDate>Wed, 24 Jan 2018 04:01:00 GMT</pubDate><guid>http://www.emarketer.com/Article/Marketing-China-Machine-Learning-Solve-ROI-Problem/1016879</guid></item><item><title>Article: Why Premium Publishers Are in a Prime Position for 2018</title><description>Dan Greenberg, co-founder and CEO of native advertising solutions provider Sharethrough, discusses how buyers&amp;amp;rsquo; increased desire for contextual targeting and native advertising will benefit premium publishers in 2018.</description><link>http://www.emarketer.com/Article/Why-Premium-Publishers-Prime-Position-2018/1016875</link><pubDate>Fri, 19 Jan 2018 04:01:00 GMT</pubDate><guid>http://www.emarketer.com/Article/Why-Premium-Publishers-Prime-Position-2018/1016875</guid></item><item><title>Article: How Artificial Intelligence Can Transform the Digital Out-of-Home Marketplace</title><description>Omer Golan, founder and CEO of Outernets, discusses how artificial intelligence can improve the digital out-of-home industry.</description><link>http://www.emarketer.com/Article/How-Artificial-Intelligence-Transform-Digital-Out-of-Home-Marketplace/1016866</link><pubDate>Wed, 17 Jan 2018 04:01:00 GMT</pubDate><guid>http://www.emarketer.com/Article/How-Artificial-Intelligence-Transform-Digital-Out-of-Home-Marketplace/1016866</guid></item><item><title>Article: For Ad Buyers, a Tale of Two Identity Graphs Emerges in 2018</title><description>Patrick Jones, global vice president and general manager of partnerships for Oracle Data Cloud, discusses how he expects agencies and brands to evolve their use of audience data sets this year.</description><link>http://www.emarketer.com/Article/Ad-Buyers-Tale-of-Two-Identity-Graphs-Emerges-2018/1016854</link><pubDate>Wed, 10 Jan 2018 04:01:00 GMT</pubDate><guid>http://www.emarketer.com/Article/Ad-Buyers-Tale-of-Two-Identity-Graphs-Emerges-2018/1016854</guid></item><item><title>Article: Mobile Apps, Influencer Marketing Top Fraud Targets for 2018</title><description>Michael Tiffany, co-founder and president of ad verification and fraud prevention firm White Ops, discusses the next evolution of fraudulent practices for 2018.</description><link>http://www.emarketer.com/Article/Mobile-Apps-Influencer-Marketing-Top-Fraud-Targets-2018/1016843</link><pubDate>Wed, 03 Jan 2018 04:01:00 GMT</pubDate><guid>http://www.emarketer.com/Article/Mobile-Apps-Influencer-Marketing-Top-Fraud-Targets-2018/1016843</guid></item><item><title>Article: What&amp;#39;s Behind the Rapid Progress of Advanced Audience Targets in Linear TV</title><description>Joshua Summers, CEO of linear television supply-side platform clypd, discusses the major advanced targeting trends expected to infiltrate traditional TV ad buying within the next year.</description><link>http://www.emarketer.com/Article/Whats-Behind-Rapid-Progress-of-Advanced-Audience-Targets-Linear-TV/1016844</link><pubDate>Tue, 02 Jan 2018 04:01:00 GMT</pubDate><guid>http://www.emarketer.com/Article/Whats-Behind-Rapid-Progress-of-Advanced-Audience-Targets-Linear-TV/1016844</guid></item><item><title>Article: Marketers Need Artificial Intelligence to Reach the Segment of One</title><description>Radoslaw Dobrolecki, US business development director at RTB House, discusses how artificial intelligence can help predict customer behavior at scale.</description><link>http://www.emarketer.com/Article/Marketers-Need-Artificial-Intelligence-Reach-Segment-of-One/1016840</link><pubDate>Wed, 27 Dec 2017 04:01:00 GMT</pubDate><guid>http://www.emarketer.com/Article/Marketers-Need-Artificial-Intelligence-Reach-Segment-of-One/1016840</guid></item><item><title>Article: Pernod Ricard Anticipates Big Benefits from Display Advertising in 2018</title><description>Luis Spencer Freitas, digital marketing director at Pernod Ricard USA, explains what will drive greater innovation in display advertising next year.</description><link>http://www.emarketer.com/Article/Pernod-Ricard-Anticipates-Big-Benefits-Display-Advertising-2018/1016835</link><pubDate>Fri, 22 Dec 2017 04:01:00 GMT</pubDate><guid>http://www.emarketer.com/Article/Pernod-Ricard-Anticipates-Big-Benefits-Display-Advertising-2018/1016835</guid></item><item><title>Article: Five Stats to Understand Christmas in Japan</title><description>Christmas is not an official holiday in Japan, nor a widely observed religious holiday, but it is celebrated nonetheless in its own unique way. Here&amp;#39;s some data that highlights Christmas in Japan.</description><link>http://www.emarketer.com/Article/Five-Stats-Understand-Christmas-Japan/1016837</link><pubDate>Thu, 21 Dec 2017 04:01:00 GMT</pubDate><guid>http://www.emarketer.com/Article/Five-Stats-Understand-Christmas-Japan/1016837</guid></item><item><title>Article: Will Blockchain Blow Up Digital Advertising Paradigms?</title><description>Ian McKee, founder and CEO of Singapore-based Vuulr, explains the value of blockchain technology&amp;amp;mdash;and the threat it poses to the structure of traditional digital advertising.</description><link>http://www.emarketer.com/Article/Will-Blockchain-Blow-Up-Digital-Advertising-Paradigms/1016830</link><pubDate>Wed, 20 Dec 2017 04:01:00 GMT</pubDate><guid>http://www.emarketer.com/Article/Will-Blockchain-Blow-Up-Digital-Advertising-Paradigms/1016830</guid></item></channel></rss>