DIGIDAY+ MEMBER EXCLUSIVES
How media buyers view the retail media landscape — from Amazon to Walmart to Wawa
Research Briefing: Agencies prepare to shift platform spending if TikTok ban passes
Media Briefing: What to expect at the Digiday Publishing Summit, March 2024 edition
Why Amazon is bringing Twitch’s most lucrative parts deeper into the Amazon Ads fold
At the moment, Amazon appears to be picking apart Twitch, with an eye toward potentially transplanting its most lucrative assets elsewhere in the company.
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How Fortune is expanding its European footprintMarch 20, 2024 • 4 min read
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Why media agency execs are attending tech shows in greater numbers as AI disrupts their businessesMarch 20, 2024 • 4 min read
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How cookie deprecation, first-party data and privacy regulations are impacting the data landscapeMarch 11, 2024 • 4 min read
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Future of TV Briefing: TV ad buyers and sellers expect a ‘slow, long upfront’ — for nowMarch 20, 2024 • 6 min read
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Marketing Briefing: Marketers test retail media even more as the third-party cookie crumblesMarch 19, 2024 • 6 min read
Media
Frequency management is capping CTV ad spend
Experts assert that buyers don’t have to accept trade-offs when it comes to merging ad tech and TV.
Vox Media offloads Outsports to Q.Digital
LGBTQ+ publisher Q.Digital has acquired Outsports from Vox Media in an all-stock equity deal. Q.Digital plans to grow Outsports’ audience by 20% and sell sponsorships for its sports coverage.
News podcasts and ad buyers have yet to see a presidential election year ad spend bump
Some news podcasts aren’t seeing a presidential year election bump in ad revenue yet, likely due to audiences’ growing news aversion.
Marketing
Ad execs enter crucial phase of Google’s Privacy Sandbox experimentation
Ad execs are diving into three major areas of the Privacy Sandbox without tweaking a thing. It’s all about tracking outcomes for them.
Amazon sees opportunity amid the demise of third-party cookies
Once those cookies disappear, Amazon will stand as one of the few and largest platforms where marketers can precisely target and measure their advertising.
While advertisers are playing it cool, they’re hesitant to unleash their budgets on TikTok
Some of TikTok’s advertisers are considering whether advertising puts them at risk.
This editorial package from Digiday will help marketers guide their budgets after a tumultuous 2023.
Future of TV
Future of TV Briefing: How outcome-based measurement may figure into this year’s upfront market
This week’s Future of TV Briefing looks at how business outcome measurement and guarantees may figure into this year’s upfront market.
Future of TV Briefing: How TV and streaming companies’ advertising and subscription businesses fared in Q4 2023
This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the business.
Future of TV Briefing: DoubleVerify and Roku uncover CTV ad fraud scheme costing advertisers $7.5M per month
This week’s Future of TV Briefing looks at a connected TV ad fraud scheme uncovered by DoubleVerify and Roku that’s been siphoning an estimated $7.5 million per month from advertisers.
Media Buying
Assembly tightens up global, N. American roles to spur faster growth
Assembly is aligning some of its global structure to better fit its North American organizational structure, by appointing a global chief client officer and a global chief product officer.
AI Briefing: Gale debuts generative AI platform for media-buying
Alchemy.AI was developed to be ISO-compliant and also adhere to strict data standards in Europe and California.
Media Buying Briefing: Influencer agencies prep worst-case scenarios if TikTok gets banned
Influencer agencies are bracing for a potential TikTok ban that could disrupt their client and creator partnerships – but many are putting contingency plans in place as regulations unfold.
Podcasts
How Zola CMO Victoria Vaynberg has introduced a new brand to expand its audience
Research
Research Briefing: Facebook loses favor with publishers, brands and agencies
Digiday+ Research deep dive: Agencies heavily favor Instagram over Facebook for their clients
The Digiday Programmatic Marketing Summit offers an influential group of programmatic marketing leaders a chance to come together to discuss pain points, pitch solutions and ultimately, make valuable business connections.
Despite the progress made toward more flexible working over the last few years, there are some worrying signs that the rigid pre-pandemic structure for how people should work is beginning to creep back in. But for working parents, it can mean the difference between working and not working.
“People’s biggest misconception has been that resale won’t break even, let alone make margin — and yet, we’re seeing some brands’ [resale programs] achieve double the margin of their core business. And we have brands where [resale] is more profitable than their full-price business. There are now proof points from major brands that this can be a big business [driver].”
In this edition of the weekly briefing, we examine Joann’s recent bankruptcy announcement and the state of e-commerce that led to its choice as seen in data from Modern Retail+ Research.