WagonR drives home a point to 'make everyday great'
Watch the ad film conceptualised by Dentsu Impact here
Watch the ad film conceptualised by Dentsu Impact here
Starting with the business problem forces us to come at the situation out of a question rather than an answer, explains the author
Watch the ad films conceptualised by Scarecrow Communications here
Don't let the cute dog pics fool you. BarkBox knows the trick to keeping its customers engaged.
Includes social media
The NCD speaks with us about his advertising journey, the agency-client relationship, working on Nexa and more…
Joins from PR Pundit where she was chief growth officer
Dentsu's Amit Wadhwa and The Social Street's Mandeep Malhotra review ads from the fortnight, while Population First's Dr AL Sharada scans them through a gender lens
A sneak preview into the findings of the client-agency relationship study
A sneak preview into the findings of the client-agency relationship study
Opportunity lies not in differentiation, but in how you market, sell, and put products and services in your customers’ hands.
Watch the film conceptualised by Publicis Conseil here
Is the client agency relationship far away from reality? The author looks at the Oscar favourite for inspiration
This Valentine's Day, Campaign India launches a special series that will focus on Client-Agency relationships
The newspaper that has been around for nearly 140 years promises more pages every week — dramatically on Sundays and fairly significantly on other days
India retains the third spot; Ariel's 'Share The Load' by Mediacom Mumbai is among the 11 'Media campaigns of the year'
The author lists a few principles about the client-agency relationship
Mum-of-three Sarah Shepherd got a chance to return to the creative frontline 11 years after leaving the industry.
The author brings out the importance of professionals listening to what ordinary people say
The author peeks into subliminal changes and reflects on what 2017 holds for marketing
Watch the ad films conceptualised by Taproot Dentsu here
Watch the ad film conceptualised by BBDO here
Watch the film conceptualised by Publicis Conseil here
Watch the ad film conceptualised by Lowe Lintas here
Watch the ad film conceptualised by Creativeland Asia here
Watch the ad film conceptualised by BBH India here
Watch the film conceptualised in-house here
Sandeep Goyal and Projjol Banerjea of Mozeo discuss the opportunities with programmatic advertising in India
Masters at tearjerkers, Thai Life Insurance is back at it again, with its latest heart-rending short film 'Opportunity'.
View the work by Autumn Worldwide featuring Gulzar’s poetry
Cannes was the setting for Campaign and Product of the Year to gather a group of top marketing minds to discuss the future of global product launches
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