Heineken launches ‘Cities of the World,’ a global campaign aimed at inspiring people to get out of their routines and start exploring their cities. Borne of the insight that Heineken drinkers may be familiar with the hot spots of their cities but may not venture out to explore more, this campaign aims to inspire them to move away from their usual habits and discover more within their own backyard.

This two-month long campaign sees the introduction of limited Cities edition bottles and encompasses digital activities that help people unlock hidden gems around Malaysia.

“We know that Heineken’s men of the world are constantly on the lookout for new experiences. ‘Cities of the World’ is a campaign to inspire them to get out of their comfort zones, embrace the unusual and embark on adventures within their own cities,” said Bruce Dallas, Marketing Director of Guinness Anchor Berhad.

For the month of August, six specially-designed limited edition Heineken bottles will be available to consumers. Each bottle represents one of six global cities – New York, Shanghai, Berlin, Amsterdam, London, and Kuala Lumpur. A unique code found under the cap of each limited-edition bottle gives people a chance to win prizes, including an opportunity to unlock worldly adventures in New York.

For those with a passion for discovery, Heineken developed a mobile-friendly website which reveals unique locations across Malaysia. This geo-targeted compass gives people a look into interesting locations around their vicinity, enabling them to spark new experiences wherever they are.

Heineken’s ‘Cities of the World’ campaign runs from 1 August until 15 September 2014.

For more information on the ‘Open Your City’ social compass, and the Heineken’s Cities edition bottles, be sure to check out www.heineken.com/openyourcity.

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This was one of the early place that developed my interest in craft beer about 2 years ago when it was still named Heart of House. The partnership of this gastropub has split and one of the owner has branch out and set up his own place.

Now Derek, the owner of Potbellies has set out on his own to set up this gastropub that focus on good food and affordable good craft beer. Lots of American craft beer, Germans, Belgians and ciders to be offered here.

If IPA, Saison, Porter, Cider and Weissbier are something that hit hard on your thirst, then Potbellies is the place for you. According to Derek (the owner), they have struck an exclusive deal with Singapore’s American Craft Beer Club. They will provide some very attractive price to their offerings of American craftbeer to add on top of the delicious food like Otah-otah pizza and fried chicken wings that is to be offered. More beer varieties will be offered on tap and also some limited edition American craftbeer.

So, if you happen be around Tiong Bahru area in Singapore, make sure you pay a visit to Potbellies. It is situated right beside NTUC along Kim Tian Road, you will not missed the outdoor table and flooring tiled with craftbeer bottle caps that beautifully decorate the place. However be informed though, that Potbellies will be rename to Lee Tai Fu soon, due to unintentional infringement of the same name of an establishment in the USA. Address can be found as follow.

Lee Tai Fu (formerly known as Potbellies)
16 Kim Tian Road
Singapore 169251

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I always know that different yeast will give the beer different taste and character. I’m glad that Brewdog did the Unleash The Yeast Series for people like me that lazy to brew to understand the yeast character a bit more.

So what Brewdog did was using the same mash but different yeast to produce the beer. The end result was quite amazing for me.

First stop is the pilsner, I was expecting it to be crispy and refreshing but it turn out quite pale and kinda look like an ale then a pilsner. Maybe the mash are not that suitable for the Pilsen yeast.

We try the American ale yeast next, does give a better character to the beer. More malty in taste and heavier in body. But may not able to tell much different from the Pilsen yeast.

Next I did the Belgian Trappist, which surprising very close to some of the saison character. The beer have that yeastie, light spice/herb character. It work quite well with the beer.

Then came the last one which is the Bavarian Weizen. It does give out a hint of the banana skin kind of oxidise character, remind me of wheat beer.

I have to say, same beer different yeast does tell a lot of story of the origin of the beer. That’s why most same category beers from different brewery may taste different. Not only from different ingredient. The brewers secret yeast formula will also bring forth a different depth to the beer.

Is very refreshing to able to try it out. Something I can learn a lot from. Cheers!

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Nose
Have a malty aroma. Not pungent but have this light sweet fume.

Taste
Entry have bitter roasted with roasted sour. Quite carbonated for 9.5% ABV beer. Can feel the alcohol warm at the end. Linger a light roasted aroma. A small hint chocolate. Got a light feel of whisky barrel style beer as well. As it turn warm can taste the malt taste on subtle end.

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Nose
Have a nice fruity not, have a light sweet and sour pickle fruit smell.

Taste
The roasted malty taste entry. Can taste the sour kinda like a coffee roasted. 8.8% ABV that will warm the throat. Can taste a light hoppy bitter with nice light grassy whisky.

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