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Read story: All In
Style & Fashion
All In

Above tree line, the temperature drops so fast once the sun’s gone it feels like a different planet. When you’re diving into your parka, zipping up, cinching down the hood against wind and graupel, you’re not thinking about who decided where the pockets go, or where the insulation came from or any of the dozens of details that combine to make this jacket your shelter in this moment. None of that crosses your mind, nor should it. You just want the thing to work.

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By Patagonia - The Cleanest Line
Aug 28, 2018 · 6 min read

Read story: Sweet Dreams
Food & Drink
Sweet Dreams

Savoring a warm apple tart at a bistro in the French Riviera,

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By Baked Magazine
Dec 5, 2015 · 3 min read

Read story: Skyes
Arts & Entertainment
Skyes

14Although males continue to dominate the music industry, an incredible female-fronted band called SYKES is one act that is tipping the scales. Hailing from across the pond in London, England, the three-piece electropop rock band consists of Julia, Will, and Kristian. Upon spending a summer on the Vans Warped Tour in 2016 and releasing the Younger Mind EP, the group has been making moves in the US market over the past year and a half. Garnering their style from a number of influences, they have found that bigger pop songs and songs with huge melodies and guitar riffs help them develop their eclectic sound. “We grew up listening to everything from The Beatles and Queen, to Radiohead and The White Stripes,” reveals Julia.

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By Focus Magazine
Aug 14, 2017 · 4 min read

Read story: The New Enterprise: Pop-Ups
Business
The New Enterprise: Pop-Ups

The brand and stockist-retailer experience has always been an interesting one. It’s like a marketing version of who came first, the chicken or the egg; who needs who, who wants what? In the past, independent streetwear brands have always been at the mercy of retailers to carry their brand or products. If we’re talking pre-Internet and web store days, retailer relationships meant everything for a brand’s well-being. Whether a brand meets success or an imminent demise hangs upon having a place to sell, a space to promote their products and vision.

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By Hypebeast
Mar 29, 2018 · 12 min read

Read story: Generation Why?
Society
Generation Why?

54Millennials are stereotyped as the laziest, most entitled, narcissistic and self-absorbed out of all of the generations because of their technology, internet and social media habits—they just can’t be without their devices. Gen Y, or millennials, are also the most controversial of the generations because of their tendency to question authority. Researchers Neil Howe and William Strauss define the millennials as those born in 1982 and approximately the 20 years thereafter. They’re branded as lazy because they think they can get everything at the click of a button, from pizza to relationships, it’s all available online. They’re entitled because they’re seen to jump from job to job, when in reality this is due to the lack of decent jobs available. The age of social media has created interest in sharing

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By The Peacock Magazine
Apr 27, 2018 · 8 min read

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