Research & Insight
Great design begins with great research. Using a blend of qualitative and quantitive techniques, we help teams challenge assumptions, build empathy, extract novel insights and generate innovative solutions.
Our favoured approaches
- Emerging trend, behaviour & market analysis
- Ethnographic study
- Behavioural segmentation and persona creation
- Usability evaluation and heuristic analysis
How we helped the Royal Borough of Kensington and Chelsea research and pilot new services