Lytics brings all of your customer engagement data (purchasing, email, sales, web, mobile, and more) into one centralized hub so that you can run more personalized and results-oriented marketing campaigns across various communication channels.
With personalized web content — for example, only displaying newsletter or sign up prompts to unknown visitors (and suppressing them for your known customers) — you can achieve a 3X increase in conversions and improve bounce rates by 10%.
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Clothing retailer Wildfang saw a 60% improvement in their return on ad spend when they used Lytics’ behavioral data to target ads on Facebook.
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Media company Racing Post increased their email engagement rates by 20 percent when they adjusted their email frequency based on customers that Lytics’ identified as “likely to engage,” and “unlikely to engage.”
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