CMO Today

Presidential debate was the most-watched ever, with 84 million viewers http://on.wsj.com/2dfr2BO  via @WSJ

Snapchat, which once pledged to not "be creepy" in digital advertising, is pushing further into data ad targetinghttp://on.wsj.com/2dhGOuM 

To follow the money nowadays in the ad business, "you don’t need a generalist anymore; you need a proctologist"http://on.wsj.com/2ddAVQf 

Rolling Stone magazine sells 49% stake to Singapore’s BandLab Technologies http://on.wsj.com/2cGdXCh  via @WSJ

ANA pushes Facebook for greater measurement transparencyhttp://on.wsj.com/2dwOdoQ 

Meet TrustX, the new ad exchange for premium web publishershttp://on.wsj.com/2db8aX2 

WSJ Media Mix podcast: Heineken’s Ron Amram talks ad agency transparency http://on.wsj.com/2dgQs08  via @WSJ

GE, Sears, AT&T and JP Morgan Chase are the among the marketers probing their ad buying arrangementshttp://on.wsj.com/2dhHSig 

Cord-Cutting Could Cost Pay TV Industry $1 Billion in a Year, Study Says http://on.wsj.com/2dwOl7G  via @WSJ

ANA pushes Facebook for greater measurement transparency http://on.wsj.com/2dfpFTB  via @WSJ

Targeted, branded emoji are coming to a messaging service near youhttp://on.wsj.com/2cEW07h 

Ad industry tries to leave ‘Mad Men’ mentality behind http://on.wsj.com/2dj1KkZ  via @WSJ

Rolling Stone magazine sells 49% stake to Singapore’s BandLab Technologies http://on.wsj.com/2dB4k8W  via @WSJ

WSJ Media Mix podcast: Heineken’s Ron Amram talks ad agency transparency http://on.wsj.com/2dj10fV  via @WSJ

Presidential debate was the most-watched ever, with 84 million viewers http://on.wsj.com/2dwLdgA  via @WSJ

ANA pushes Facebook for greater measurement transparencyhttp://on.wsj.com/2dcUNFK 

Ad industry tries to leave ‘Mad Men’ mentality behind http://on.wsj.com/2dwNynz  via @WSJ

Political TV advertising is forecast to fall this election seasonhttp://on.wsj.com/2dfptE5 

Meet TrustX, the new ad exchange for premium web publishershttp://on.wsj.com/2ddC1f8