Google Data Studio Updates Calculated Fields to Improve Data Exploration
#measure #analytics

"Calculated fields may appear to be a simple feature to add to any user interface, even an analytics dashboard. In fact, Google first added calculated fields to Google Analytics reports a few years ago. But a recent calculated fields update that Google added to Google Data Studio signifies how such features are simplifying data exploration and visualization tasks."

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How to improve landing pages with the Google Optimize service
#measure #analytics

"The functionality of a landing page, and the way it looks, can influence consumer behavior greatly. That is why it is important to occasionally test your landing pages to identify problem areas and fare better with your audience. We’ve prepared a guide on how to use Google Optimize for tweaking your landing pages for success."

How to embed external content in your Data Studio reports
#measure #analytics

"You can now use the URL embed component to display content hosted on other sites in your Data Studio reports. For example, you can include YouTube videos, web pages, and Google Docs to create robust multi-media experiences for your viewers."

Introducing: Google Analytics Advanced Analysis
#measure #analytics

"Google has launched a new extension of Google Analytics 360, aptly named Advanced Analysis, which is currently in Beta and is rolling out to 360 clients. This extension allows you to create your own bespoke reports on the fly."

How to Connect Google Tag Manager to AMP Pages
#measure #analytics

"The Accelerated Mobile Pages Project (AMP) is an open-source web platform that helps to improve the performance of your web content. AMP includes built-in support for Google Tag Manager. This document describes the recommended way to set up Google Tag Manager on AMP pages."

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Google Analytics for Firebase logs your data milestones through Events. Learn how to recover important app insights in seconds → http://bit.ly/2rsgsgJ

5 Money-Saving Google Analytics Alerts to Set Up
#measure #analytics

"Google Analytics custom alerts are money AND business savers. Learn what the essential GA alerts are and how to quickly set them up. Monitoring online performance & sales is easy, so let's do it!"

What Great Data Analysts Do - and Why Every Organization Needs Them
#measure #analytics

"Today’s fashion in data science favors flashy sophistication with a dash of sci-fi, making AI and machine learning the darlings of the job market. Alternative challengers for the alpha spot come from statistics, thanks to a century-long reputation for rigor and mathematical superiority. What about analysts?"