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We help our clients fight the daily share battle by swinging hard and fighting smart. We stay laser-focused on the most important part of the equation: the idea. Nothing beats a good one. And every day we come to work and think more of them into existence to help our clients dominate the noisiest of categories.
They’re ideas based on hard-won consumer and cultural insights.
Ideas that move people emotionally and have teeth.
Ideas, in other words, that win.
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Whitepaper
The Brand Edge Index: Home Appliance Edition
The Brand Edge Index is a first-of-its-kind consumer study designed to quantify the distance between a brand and the level of brand preference that wins the daily share battle in their category. The Index offers a comprehensive view of how top brands across different categories succeed in driving brand preference in the marketplace.