Today we’re excited to announce the all-new standalone Amazon Appstore mobile app for Android. The new mobile app is redesigned from the ground up, allowing customers to enjoy the same apps and games that they engage with on Fire TV and Fire tablets on their mobile phones.

Have you been too busy this fall to keep up with us at the Amazon Appstore? We've been busy too, from discussing the basics of developing with GameMaker with guest blogger Nathan Ranney to selecting games to feature on our favorite apps of the week. Here's what you missed.

In this four part series, guest blogger, Nathan Ranney, covers the basics of developing with GameMaker. This post explores setting up and animating sprites.

We’re highlighting apps that have invested time developing strong themes, beautiful artwork and a wealth of assets. When you’ve put this much energy into your app, make sure its protected from anyone from who might try to profit off your labor and ingenuity.

Have you been too busy this fall to keep up with us at the Amazon Appstore? We've been busy too, with releasing differeent products to delight our customers and developers from our new Vungle SDK, to the new Amazon Fire TV and Fire HD 10 tablet.

Apps that don’t have a target audience can fall into the trap of trying to be everything to everyone. This often creates a product that has a tough time standing out or appealing to any particular subset of users. That can mean missed opportunities for downloads.

We’re excited to announce that Vungle’s industry-leading performance marketing platform is now available on Fire tablets and the Amazon Appstore.

Starting today, customers in the US, UK, Germany, and Japan will begin receiving the new Fire HD 10 with Alexa Hands-Free, available for order on Amazon.com, starting at $149.99.

Come spend an evening with Amazon's Android Developers on Friday, October 13th from 6-9PM for an opportunity to meet and network with fellow Android enthusiasts.

Here's what you missed last week on the Amazon Appstore Developer Blog.

In this interview, Joel Kemp, owner of Lockwood Publishing, explains how he and his team made a successful pivot from building console games for Playstation Home, to achieving mobile success with their game

Martin King, technical lead at Casual Arts, explains how life has changed for the team since their winning the UK Developer Spotlight (an indie featuring initiative on Amazon Appstore). Casual Arts specialise in hidden object games.

An app store accepted your game, and you see good results. For better results, you may want to think about having your app featured by a games journalist or a media pro, such as a YouTuber or Twitch Broadcaster.

So, what can you do to improve your app’s odds? For the last several weeks, we’ve gone over how to increase the appeal of your Appstore pages, but how do you get potential users to your Appstore page in the first place? We have a couple of suggestions.

The Amazon Appstore Spotlight is back, just in time for new customers unwrapping their new Fire devices this December.