Amazon's advertising blog

July 19, 2018 | Lauren Tran

Sellers recently gathered in New Orleans for Boost with FBA, an interactive learning conference hosted by Fulfillment by Amazon, where they received one-on-one support, heard from Amazon leaders, and learned how to grow their businesses. Read on to hear from event participants about their experiences with Amazon Advertising and get tips from a senior sales manager on the Amazon search advertising team…(read more)

July 16, 2018 | Melanie Tuazon

With Amazon Advertising brand solutions, businesses can inspire customers to take action and consider their brands by delivering relevant messages throughout their journey…(read more)

June 29, 2018 | Bobby Agarwal

Store owners can now showcase deals and products in their Store using 2 new features…(read more)

June 27, 2018 | Zach Schapira

Help generate demand for your brand that converts into long-term sales…(read more)

June 20, 2018 | Lauren Tran

Amazon Advertising campaigns helped deliver a 2.5x increase in annual revenue for Amazon seller Super Deal…(read more)

June 13, 2018 | Rachel Messinger

Jeep Brand and Amazon showcase the new Alexa skill for the 2018 Cherokee…(read more)

May 30, 2018 | Rachel Messinger

Newcomer mattress brand sees strong results after working with Amazon to launch online business…(read more)

May 4th, 2018 | Joel Stamp

Mastercard used in-stream video ads to increase awareness of a new contactless payment feature and promote the convenience of shopping online with Mastercard, delivering an 8.6% uplift in intent to use - measured by a Nielsen Digital Brand Effect brand lift study…(read more)

April 30th, 2018 | Katherine Osteen

We are now using ads.txt to block unauthorized bid requests from unapproved companies across applicable third-party inventory available on the Amazon Advertising Platform (the Amazon DSP)…(read more)

March 27th, 2018 | Lauren Tran

If you’re a seller looking for a better way to understand the performance of your Sponsored Products campaigns, our new, interactive performance dashboard visualizes campaign data to make optimizing campaigns faster, easier, and more effective…(read more)

March 19th, 2018 | Amazon Advertising

Amazon’s advertising services comply with the requirements of GDPR…(read more)

March 16th, 2018 | Lauren Tran

Amazon Stores enable sellers and vendors to showcase their brand story and product portfolio in a curated customer destination. Now, Store owners also have access to a new dashboard with a full range of metrics to better analyze overall Store performance…(read more)

March 14th, 2018 | Lauren Tran

To help review the day-to-day impact of your search ads and optimize your campaigns, we recently launched account-level, downloadable reports for Sponsored Products and Headline Search Ads campaigns…(read more)

March 7th, 2018 | Lauren Tran

Today, we’re announcing a new series of short, educational videos to help advertisers quickly learn how to optimize their search advertising campaigns…(read more)

March 2nd, 2018 | Dora Wang

Announcing 3 new features that offer Amazon sellers better visibility, efficiency, and optimization when using Headline Search Ads to promote their brand and products…(read more)

February 26th, 2018 | Dora Wang

Introducing our brand-new guide to advertising on Amazon, with everything sellers and vendors need to know about how to get started and set up for success…(read more)

February 16th, 2018 | Lauren Tran

Advertisers can now stay on top of their Sponsored Products campaign budget status with new notifications and tailored recommendations designed to keep your campaigns live throughout the day…(read more)

February 12th, 2018 | Rachel Messinger

Video: How Amazon helps connect auto manufacturers to shoppers … (read more)

January 31st, 2018 | Natalia Alfonso

This leading fashion retailer used search and display ads across Amazon to turn the heads of European shoppers, delivering a return on ad spend 2.6X its goal…(read more)

December 6th, 2017 | Lauren Boulos

Amazon Marketing Services (AMS) hosted interactive sessions at the search marketing expo, SMX East. Read our highlights, top takeaways, and favorite moments…(read more)

December 1st, 2017 | Joel Stamp

Acura collaborated with us on a new long format documentary which explores the journey and spirit that drives entrepreneurs and the process of taking a product from concept to market…(read more)

November 17th, 2017 | Amazon Advertising

A new and improved registry for a brand’s rights owners that helps you deliver an accurate and trusted customer experience on Amazon while protecting your intellectual property… (read more)

November 10th, 2017 | Lauren Boulos

Our newly-released feature simplifies campaign creation and management… (read more)

October 11th, 2017 | Lauren Boulos

Amazon Marketing Services (AMS) makes its debut at this year’s conference and expo—with Colleen Aubrey, VP of Performance Advertising, set to share insights around Amazon’s search advertising solutions… (read more)

October 4th, 2017 | Zach Schapira

We are excited to share an update on key enhancements to our programmatic buying solution this year… (read more)

October 3rd, 2017 | Amazon Advertising

We’re pleased to announce the recent launch of Amazon Marketing Services (AMS) for Amazon.ca, our search advertising solution for vendors on Amazon.com… (read more)

September 6th, 2017 | Natalia Alfonso

Learn how other brands are using display and search together to boost their advertising performance… (read more)

August 28th, 2017 | Amazon Advertising

Headline Search Ads are pay-per-click ads that appear above Amazon search results… (read more)

July 25th, 2017 | Amazon Advertising

Bring the in-store experience online with a custom brand destination on Amazon.com… (read more)

June 29th, 2017 | Sheryl Neutuch

Here is an example of how the mobile gaming app developer Com2us worked used Amazon’s programmatic advertising solution to grow awareness and installs for its new game, Summoners War… (read more)

June 20th, 2017 | Sheryl Neutuch

Take a look at this infographic to learn more about how people shop on mobile devices, and how Amazon’s programmatic advertising… (read more)

June 12th, 2017 | Amazon Advertising

With Advertiser Audiences, advertisers are able to anonymously match a list of their customers with Amazon shoppers… (read more)

May 15th, 2017 | Javier Irigoyen

As one of the advertising solutions offered through Amazon, these ads can be a useful tool… (read more)

March 9th, 2017 | Jamie Wells

We are excited about the release of a new out-stream video ad solution, Amazon Video Ads (AVA)… (read more)

February 23rd, 2017 | Amazon Advertising

Introducing AMS Step-by-Step Guidance, which walks users through the process of creating an ad campaign (read more)

February 15th, 2017 | Amazon Advertising

Optimization tips and opportunities to target when building AMS campaigns… (read more)

January 13th, 2017 | Amazon Advertising

The resounding trend at CES this year was smart everything – smart toothbrushes, smart stoves, smart trashcans, smart robots and even smart underwear… (read more)

January 5th, 2017 | Amazon Advertising

Learn how we’re delivering personalized advertising in the Amazon way and driving a 23% lift in purchase rate in the process. (read more)

December 16th, 2016 | Amazon Advertising

To drive awareness among Amazon mattress shoppers and educate new audiences, GhostBed worked with AMG to deploy a campaign combining Amazon’s search and display solutions. (read more)

December 8th, 2016 | Kate Fetty

How do you bring whisky education to more than 1 million people? It’s a real challenge, and traditional methods alone don’t always work (read more)

November 21st, 2016 | Keri Andrews

To help shed some light on what to expect in 2016, we took a look at how ads performed for our advertisers during last year’s holiday rush (read more)

October 10th, 2016 | Amazon Advertising

A question we often hear is ‘how do I drive more sales?’ While we have a range of advertising solutions to answer this question, we often respond by examining the… (read more)

October 3rd, 2016 | Amazon Advertising

Did you know that by typing “running” in the search bar above the Advertising Campaigns dashboard in AMS you can look at just the campaigns that are currently running? (read more)

September 28th, 2016 | Amazon Advertising

As we soak in the last days of summer outside, holiday planning is in full swing inside agencies and marketing departments around the globe… (read more)

September 28th, 2016 | Kate Fetty

At Amazon, we start with the customer and work backwards, and we’re always looking for ways to improve the customer experience. Our advertising… (read more)