Challenge

Harley-Davidson Ride set-out to create a mobile app and website to help its riders plan and share trips while also identifying essential resources like gas stations, hotels and other attractions on their route.

Solution

With the Harley-Davidson Ride Planner website, riders can build their routes using Google Maps and choose the kinds of roads they favor, including Harley-Davidson Great Roads, which are some of the best roads in the country to ride on as rated by other Harley-Davidson riders. The site also calls out relevant places people might want to visit, like the hundreds of Harley-Davidson dealerships across the country that offer official Harley-Davidson merchandise, riding gear and parts & accessories as well as great restaurants, landmarks, campgrounds and other points of interest. After riders build their trips, they can use the iOS and Android apps to display the map route and get turn-by-turn directions. Members of the Harley Owners Group (H.O.G.) plan rides for as many as 500 people, who follow the route on the mobile apps. The apps also tie into mobile device GPS systems for navigation, and motorcyclists can export rides using GPX format into the built-in GPS on their Harley-Davidson motorcycles.

Benefits

• Riders can plan, save, share and display their routes
• Users can plan their trips via the website and then, use the iOS and Android apps on the road, providing a similar user experience across both web and mobile
• Riders can search for gas stations, hotels and other attractions including restaurants, landmarks and nearby campgrounds