Challenge

Allstate wanted to create a digital experience, showing consumers innovative ways to protect their homes. At the same time, Allstate also wanted to position the company as a clear leader within the home insurance category, creating a rich experience that would be valuable to anyone, whether or not they had a home insurance policy with Allstate. The team wanted to build a tool that incorporated local maps and home street views, creating a personalized and visually compelling experience.

Solution

Allstate used Google Maps APIs to create a map that visualizes customers’ homes with location specific information about common and costly claims. They came up with additional features to make the tool more engaging and easier to use: geolocation, real-time weather animation, address autocomplete capabilities, city population statistics and specialized tips to help people protect their homes.

Benefits

Allstate has seen impressive results since introducing GoodHome in April 2014:

• A visitor who uses the GoodHome tool is over 350% more likely to get a quote
• 40% of people who use the tool type in more than one address, and on average, people stay on the site for 6 to 7 minutes
• GoodHome has opened the door for Allstate agents to build better relationships with their customers and Senior leaders at Allstate appreciate the positive results thus far as this engaging and informative tool created an opportunity to stand out from the competition