Viewability: Measuring ads that are seen

If an ad isn't seen, it can't have an impact, change perception, or build brand trust. That's why measuring viewability matters. Here we share the latest insights, research, and benchmarks generated by our Active View technology to help marketers allocate ad spend to the most valuable media.

Measuring Viewability

Tool September 2018

Putting the ‘view’ in view-through conversions

Article May 2018

Measurement matters: Laying a foundation for better measurement, today and tomorrow

Perspective March 2018

Inside Google marketing: Meeting video viewers where they are in 2018

Interview February 2018

4 things that brands are doing to win in the new video landscape

Perspective February 2018

The industry needs a more complete picture of mobile ad viewability

Perspective June 2017

What you need to know about the state of video ad viewability in 2017

Report September 2017

How L’Oréal, a century-old company, uses experimentation to succeed in the digital age

Interview August 2017