Video

The screens and platforms where people tune into video are evolving constantly. Learn from YouTube's online video audience insights, ad effectiveness research, and case studies of brands innovating with video.

Why great brand stories aren’t just told — they’re built

Perspective October 2018

What the evolution of #ComingOut videos can show brands about how to take a stand

Article October 2018

3 ways brands are using data and technology to turbocharge their marketing

Article October 2018

Why video should be a key part of any education marketing effort

Article September 2018

Looking to shift brand perception? Take a personalized approach with 3 simple steps

Case Study September 2018

Why overwhelmed shoppers are turning to online video for help

Data Collection

Turn attention into action

Report May 2018

Video Marketing Case Studies

How the CDC built an awareness campaign that spurred action

Case Study July 2018

How one travel marketer turned the typical use cases for video and search upside down

Case Study July 2018

4 principles for creating video ads that drive conversions

Case Study April 2018

Case studies: How brands are innovating on YouTube

Collection

The YouTube Ads Leaderboards: The Ads People Choose to Watch

YouTube ads leaderboard: September 2018

Ads Leaderboard October 2018

YouTube ads leaderboard: August 2018

Ads Leaderboard September 2018

YouTube ads leaderboard: July 2018

Ads Leaderboard August 2018

YouTube ads leaderboard

Collection