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Myth: People have the attention span of goldfish. https://goo.gl/N1YHo4

Фото Think with Google.

Create better experiences for your customers across each and every touchpoint. https://goo.gl/ZBcAi3

Фото Think with Google.
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Re-Think How You Measure Your Micro-Moments Strategy
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Публикации

Between all the slime and solar eclipses, we saw fascinating new consumer search behaviors in 2017. https://goo.gl/qnpPp4

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Even if you don't rely on e-commerce, your brand's online presence has a major impact on offline sales.

The latest automotive industry trend: Consumers interact more with your brand online than they do in person. Use digital to get them to the dealership.
www.thinkwithgoogle.com

The future of marketing is voice-assisted and mobile-first.

What were marketers reading to stay on top of their game in 2017? Here are the 10 most-read articles on Think with Google this past year.
www.thinkwithgoogle.com

Reaching people is easy. Keeping their attention is harder, and requires a user-first approach.

Holding consumer attention is increasingly difficult, and requires a new approach to video marketing. Learn strategies from five industry leaders.
www.thinkwithgoogle.com

Good news: Non-engineers can be machine learning experts too. Watch Google Cloud Platform Lead Adam Green's primer on how it works.

Watch Adam Green's keynote, "Machine learning for non-engineers" from this years IAB Mixx Conference in Toronto.
www.thinkwithgoogle.com

When it comes to mobile search, prepare for 2018 by adapting to customers' "right here, right now" mindset.

Discover the latest data on @ThinkwithGoogle.
www.thinkwithgoogle.com

Today's teens are plugged in across multiple devices at multiple times per day.

Gen Z: A look inside its mobile-first mindset. It's time to get to know Generation Z. Millennials have captured marketers attention for years, but here we shift the spotlight to 13- to 17-year-olds.
www.thinkwithgoogle.com

Research-obsessed consumers are using mobile to inform every purchase, regardless of category or price tag. goo.gl/Sriz59

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Holiday shoppers are skipping the mall in favor of same-day shipping. Are you ready for them?

We're watching 2017 last minute Christmas shopping trends closely to help inform your holiday marketing strategy. Here's what we have found so far.
www.thinkwithgoogle.com

Curated shopping lists from Bed Bath & Beyond are just type of content shoppers look for when making open-ended searches.

While people still search for specific products, search data shows that they are increasingly turning to search before they've even figured out what to buy.
www.thinkwithgoogle.com

Think of a winning mobile shopping experience as a star employee. It must be fast, helpful, and intuitive to your customers' needs.

To better understand how mobile interactions either damage or build brand equity, we studied more than 2,000 smartphone users' mobile experiences.
www.thinkwithgoogle.com

You don’t just need the right technology. You also need the right leadership.

With any data-driven marketing analysis, you don't just need the right technology, you also need to the right leadership.
www.thinkwithgoogle.com

Fact: How-to videos earn the most attention of any content category.

Why do people turn to YouTube? Increasingly, for self-directed, "how to" learning content. Here's how brands can make the most of this trend.
www.thinkwithgoogle.com

How well do you know the most popular videos of 2017? Test your knowledge with YouTube's #DejaView trivia game.

See how many trending videos you recognize in our YouTube Rewind edition of Deja:View.
dejaview.withyoutube.com